UK rapper Dizee Rascal incorporates Vine elements in latest video

If you ever wanted a textbook example of how technology can influence pop culture, check out the latest music video from UK rapper Dizzee Rascal.

The video, which is for the track “I Don’t Need A Reason”, sees Rascal take on the role of an 18th century nobleman and includes elements inspired by apps such as Vine and Cinemagram playing out in a series of short loops.

The video is the work of Emile Sornin who, as The Verge notes, was also responsible for indie band Alt-J’s “Fitzpleasure” video.

Dizzee Rascal | I Don’t Need A Reason from DIVISION on Vimeo.