Life after t-shirts: Ventureburn gets the exclusive behind Springleap’s pivot

Springleap made a name for itself selling t-shirts based on crowdsourced designs. It was more or less an African version of Threadless, with artists’ designs voted on by the Springleap community and the winning design emblazoned on t-shirts which go up for sale. While the company claims to have been reasonably successful, founder Eran Eyal decided that it was time for a change.

Speaking to Ventureburn, Eyal detailed how he took complete control of the company and set about transforming it into a premium design community aimed at helping brands crowdsource design. In our discussions he revealed a couple of facts that we can now share with you exclusively.

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