South Africa’s smallest businesses are punching above their weight when it comes to job creation – but the system is still actively working against…
Naming your startup: fun, friendly or just plain hipster?
If your startup name can’t potentially be used as an everyday verb or doesn’t end with “ly” you’ve probably missed the trend train. Geekatoo, LOOKK, Ordrin, Wowzer, and of course Lettuce, are a handful of startups featured on 500 Startups who have joined the ongoing Web 2.0 fab of quirky naming schemes for their businesses. But there’s a thin line between having a brand name that shows your startup’s fun, friendly and innovative and one that screams “hipster!”
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