Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Apple’s app diet: how it took a step backwards with iLife and iWork

Apple’s prolonged update to its iLife and iWork suites finally dropped earlier this year, to the ecstatic cries of long-term Apple enthusiasts (read: survivors) who have made use of the outdated software packages for years since the last major updates in iWork ’09 and iLife ’11.
In many cases, for Apple, it was something of a new moonshot. There was a new mission, a new frontier: a cloud-based workflow. In charge of this operation was a brand new crew and commander, competing in a running space-race with Microsoft’s hugely successful Office suites. With all systems go, and the jubilant cheering of mission control, launch began, and millions watched as new editions of Pages, Numbers, Keynote, iMovie, Garageband and iPhoto launched into the stratosphere.
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