#XmasJammies breaking YouTube with the best Christmas card ever

In what could possibly be the best publicity stunt for an upcoming company ever conceived, the Holderness family has put together the best video Christmas card ever. Uploaded a week ago the video is at just over seven million views and going strong.

The concept is simple, as the family put it: “Consider this our annual newsletter — just so you know what we’ve been up to. We love you all and hope you have a fantastic holiday! #xmasjammies.”

The video reviews the past year with the Holderness family and “Dad”, as he is known in the video, raps the last 12 months worth of family achievements and changes while everyone dances in their Christmas Jammies. Full of humour and lighted-hearted congratulations, the video cleverly takes us into the world this family is about to start — its biggest adventure yet: entrepreneurship.

At the end of the day, the video acts as a smart ad for “Mom” and “Dad”‘s new company, The Greenroom, which will make videos like these for individuals and companies.

Watch it and you will wish your family was this awesome.