Genius or pure insanity? The Brick is CES 2014′s most memorable phone

Among the sea of handsets on display at CES this year, none stood out quite like The Brick. Swimming defiantly against the tide of bleeding edge smartphones, The Brick by Binatone, is a love letter to 80s “culture connoisseurs.”

Yes, it’s a real product and it’s apparently selling “pretty well.” While the phone has inevitably received attention from the hipster crowd, it has attracted praise from people who long for simplicity amid the pace of today’s feature one-upping. Not surprisingly, with its simple interface and large buttons, Binatone tells us that the phone has found its way into the home of many a retiree.

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