15 second recipes: watch the world’s shortest cooking show on Instagram

Ever left staring into the depths of your grocery cupboard wondering what on earth you can chuck in a pan or pot for your next meal? Well, a clever food fundi from the Netherlands has some suggestions for you — and he’ll give you the recipe on Instagram.

By filming a cooking show in 15 seconds or less, Bart van Olphen has embraced the challenge presented by rapid fire social video and turned it into a popular Instagram account, which claims to be the world’s shortest cooking show. Fish Tales is a quick and quirky take on the genre, which sees van Olphen create (and eat) his dishes from scratch, as well as hand out some advice and tips for newbie chefs.

Sorry, vegetarians, but the dishes are all fish based.

Of course, because of the time constraints, the meals are all relatively simple with only a few key ingredients. But it’s still an interesting use of the medium… and more informative than the usual feed of lattes and cats.