Anatomy of a startup failure: the Airborne story

It started with an ambitious idea to fix the bleeding music industry in an age of rampant piracy, and it ended with an email. Just after 5pm one Wednesday evening, South African tech entrepreneur and Airborne founder Justin Melville finished composing his letter of thanks and farewell and hit ‘send’ on the message informing his users that his startup was dead.

“We had a dream that one day we might help remake the music business,” he wrote in the email explaining the decision to shut down his startup to the people who had supported him.

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