The dangers of startup success and brilliant strategic exits: a case for Flappy Bird

This weekend Dong Nguyen let the world know that his wildly successful mobile game Flappy Bird was ruining his “simple life”. In a series of tweets, he explained that it had nothing to do with legal issues and he does not want to sell it, he was simply done with it.

I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore.

— Dong Nguyen (@dongatory) February 8, 2014

It is not anything related to legal issues. I just cannot keep it anymore.

— Dong Nguyen (@dongatory) February 8, 2014

I also don't sell 'Flappy Bird', please don't ask.

— Dong Nguyen (@dongatory) February 8, 2014

And I still make games.

— Dong Nguyen (@dongatory) February 8, 2014

As is the case with many of the more successful startups out there, Flappy Bird came out of nowhere and became a viral sensation.

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