5 reasons every startup needs an explainer video

Pre-millennium, online businesses were going from multimillion operations to flame-outs as quickly as small town gossip spreads, taking less than a year to transform into liquidated botches.

In this dot-com nightmare, it was easy for a solitary coder named Drew Houston to melt into the digital landscape unnoticed. Houston muddled through the creation of a tech file storage service with the help of some of the world’s best engineers. Steve Jobs labelled the company a ‘half attempt’, and consumers seemed to agree.

Today, Houston sits alongside Mark Zuckerberg as one of Forbes’ youngest billionaires, and his rise from frat boy to magnate came from riding on the back of a two-minute explainer video and a simple solution called Dropbox (which is now, incidentally, worth US$10 billion. Take that, Steve Jobs.)

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