Google brings in the big guns to help make Glass look cool

Google’s most ambitious wearable tech device has had something of an image problem ever since its release. It was famously not helped by Robert Scoble posting a photo of himself in the shower saying “You thought I was kidding when I said I would never take them off.”

The technology giant has therefore hired fashion expert and Harvard alumnus Ivy Ross to change its image, and she has the resume to do it to. She comes with experience from Calvin Klein, Swatch, Gap, Coach, to name a few. She was also the vice president of design and development for Outlook Eyewear for the contact lens manufacturer Bausch & Lomb.

Her hire is on the coat-tails of multiple efforts by Google to revamp their image, most notably the Vogue spread in September, and NBA star Roy Hibbert wearing the device and making a promo video in August.

Now it needs to bring someone in-house to really take a look at how to reimage the product, because as of last week (at least for a day) Google Glass is on sale to everyone… well everyone in the United States, and of those, everyone with a spare US$1 500 just lying around. My point is that it is no longer just those who have I/O tickets or Google on their business card.

This is what Ross posted on the official Glass Google+ page about how she is looking forward to starting work today: