South African taxi startup Zapacab closes up shop and bids us farewell

The South African taxi app startup, Zapacab, is closing shop. Since it launched in beta under the 88mph accelerator programme in July 2013, the guys from the cab-hailing app recall a bumpy road, but one they won’t regret.

Zapacab’s service was rather simple and has been popularized by the likes of Hailo, Lyft and Uber the world over. By relying on your smartphone’s GPS, passengers simply tap a button in the app, enter their phone number, and wait and watch their ride come closer on a map in real-time.

But if it’s that simple, why did it fail?

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