If your digital marketing campaign started with a blast, attracted loads of new customers and increased targeted traffic to your website, that’s awesome! But it doesn’t mean you can now sit back and relax — the reality is that digital marketing is driven by momentum.
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The digital world is constantly evolving, and while you sit back and enjoying your past successes, your competitors are going to jump the gun and get ahead of you. Your online marketing campaign should always be cohesive, time bound, and be ready for any changes that might happen.
Google changes its algorithm around 500-600 times a year to provide its users with the best experience. They want to provide the most accurate and up-to-date information to anyone that is using Google Search and with this goal, they have to make changes regularly. The same applies to other digital marketing channels such as social media. There are literally hundreds of channels available, with new ones popping up everyday. The digital world is changing rapidly and so should your business.
Here are a couple of ways to make sure you can stay always ahead with your campaign and keep the momentum:
Gather data and learn
New technologies launch every day and you have to take advantage of this. It’s easy to measure social media engagement
by aligning the cost of your advertising with the influence your ads are generating. This can also be used to work out the ROI of your social media and digital marketing campaign.
This is pretty awesome and there are many channels available that you can use to measure this. The fact is, the more targeted people you reach online, the better your campaign.
The reason I’m talking about measurement, is that in my opinion the data you can collect can work wonders for your campaign.
Finding different ways for how people can use your services and products online is crucial. Find ways to measure what matters to you and use the data you gather to enhance your campaign. This can also provide you with insight if certain channels or campaigns are working or not and what you need to change.
Magnetic content
Relevant and real content is still the golden key with marketing. But if you want your content to stick, make your content magnetic.
Now that everyone is connected virtually, people have a much higher expectation for the output your company is generating. Offer your audience regular, interesting, and though-provoking magnetic content. Not only can magnetic content build trust with your business, it will also help your organic rankings with your SEO campaign. Make your content interesting and useful, and you will be rewarded for it.
Producing great content doesn’t mean spamming content for the sake of it. People hate spam and so do the search engines — they are constantly blocking spammy websites and channels. Spamming content might get your name out in the beginning, but it’s not going to stick.
