F5.5G Leap-forward Development of Broadband in Africa The Africa Broadband Forum 2024 (BBAF 2024) was successfully held in Cape Town, South Africa recently, under…
9 tips for getting the most from your ecommerce SEO
Even after all its changes in algorithms, SEO is still seen as something as an after-thought for many industries. For the ecommerce industry, SEO…
How user intent influences SEO success
If user intent is still not something that you are including in your SEO strategy, you are missing out on the chance to convert…
The biggest B2B ecommerce mistakes to avoid
B2B ecommerce marketing has rapidly grown over the last few years, offering plenty of potential as a sales channel for traditional industries. B2B sales…
3 ways your mobile ecommerce efforts are failing
Whether you call it mobile ecommerce or m-commerce, there is no denying that mobile and ecommerce are a match made in shopper heaven. As…
How top-funnel inefficiencies are ruining your lead generation results
There is no doubt that lead generation is not without its share of challenges. B2B campaigns especially need to align marketing and sales goals…
The biggest ecommerce trends to watch in the near future
A 2018 report from Statista estimates that global ecommerce sales are set to rise 246.15% by 2021, from 1.3-trillion in 2014 to 4.5-trillion in…
Privacy as we know it is dead (but data security matters more than ever)
Over the last few days, as the fallout from the Cambridge Analytica disaster continues to make waves, there has been a huge increase in…
The ongoing evolution of SEO content
Like many other areas of digital marketing, SEO content has evolved a great deal over the last two decades. As search engines get smarter…
Facebook’s shifting algorithms and the importance of owning your own lists
Over the last month, since Mark Zuckerberg announced Facebook’s meaningful interactions update, brands have been trying to find a way to keep their stories…
How to stay ahead in the era of mobile-first indexing
One of the most interesting SEO trends on the cards for 2018 and beyond is the mobile-first era. Announced in 2017 by Google, mobile-first…
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