• BURN MEDIA
    • Motorburn
      Because cars are gadgets
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts by Anton Koekemoer

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results.
  • How to get the most from your lead scoring model

    Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of handing over qualified leads, helping to align sales and marketing teams in a way that drives ROI and reduces wasted time and effort. Despite the benefits lead scoring offers, many businesses end up scoring leads manually, using a combination of guesswork and customer track record. In order to see genuine results from this strategy, you first need to ensure that your lead scoring model is set up for success. Leads typically fall into two broader categories: explicit...

  • Using social media for authentic lead nurturing

    Authentic is a word that is all too often abused in the digital space. From a lead nurturing perspective, however, authentic connections have become crucial in a space that has become increasingly cold, competitive, and crowded. The average consumer will receive countless messages on any given day -- emails, SMS messages, social media posts, blog posts, SEM ads. Of those messages, the ones that will be heard are almost always those that do not seem like they are trying to be heard. Think about it this way. Which do you respond to personally: a sponsored social media post or a post...

  • Ecommerce conversion trends to watch in 2018

    Ecommerce marketing continues to evolve, each and every year. While there have been a number of interesting trends over the last year or two, from virtual reality to machine learning, chatbots and location-based marketing, some trends will impact on conversion more than others. Ideally, smart retail brands know that to bring in more sales, you first need to find and connect with your audience. Not all trends will add genuine value. Those that are focused on conversion, however, are far more likely to help you get results. Let’s take a look at a few of the most interesting trends that have been...

  • Drive retention with a post-purchase ecommerce marketing strategy

    Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing customers? If you have not begun to think about how you can target customers at every stage of their journey, from the moment they arrive on your site, to their initial purchase, and subsequent purchases, you are missing out on the chance to improve your average order size, value, and frequency. This year, it’s time to take a closer look at your post-purchase strategy to see how you can turn a one-time customer into a brand advocate. Request...

  • How to build genuine trust with lead nurturing

    In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays in the process. Without trust, however, even the warmest leads will end up going cold before you have had a chance to convert them into actual sales. Trust is hard to win and easy to break. The good news is that when trust is there, reputation, engagement, conversion, and loyalty quickly follow. How do you go about increasing trust with your lead nurturing efforts? For starters, you could try the following simple steps. Know your audience Before you can...

  • Here’s how to address those common ecommerce conversion killers

    Conversion is easily the driving force behind almost every ecommerce website. If your primary goal lies in turning browsing visitors into paying customers, you cannot afford to treat conversion as an after-thought. Today’s marketplace is more saturated than ever before. Shoppers have more choice than ever, too. What this means for you and your business is that there are many reasons for a potential shopper to choose your competitor over your site. From poorly targeted, generic messaging all the way to wasted opportunities, frustrating user experience and disconnected marketing that is far from strategic, there are a number of problem areas that...

  • SEO, PPC and social media should support your marketing strategy

    Digital marketing has come a long way since the birth of SEO and Google. Social media marketing is also nothing new and many businesses are relying on this form of marketing to generate sales, leads and awareness. Digital marketing isn't new and not just a trend that will pass. Digital marketing is at a mature stage for many, but measuring the true ROI and results of online marketing is still a mystery to some and often I get asked which digital marketing tactic is the best to use. Even though there are many answers to this question and a wealth...

  • How to advertise your brand, products and services to Millennials

    If your business relies on being online to sell services and products, it's important that you understand how to advertise to Millennials. This younger age group can potentially be your clients in the future. They are on top of their game digitally and are tomorrow's CEOs. This generation is quite unique and completely different than any before it, so you have to shape your traditional marketing methods that have always worked in the past to cater for this crowd. If you are interested in marketing to Millennials, here's a couple of tactics I've used that's working with my digital marketing campaigns. Focus on trust Millennials look up...

  • Simplicity is the key to generating leads on your website

    You might have the best looking website, the most innovative product or service and even the best digital marketing strategy, but it won't generate any leads if the process of obtaining information of interested people is difficult and cumbersome. The web is a crowded and noisy place and people will most likely visit the next result on Google if you can't help them instantly. People will only spend a couple of seconds on your website and if they have a difficult time finding what they want or it's difficult to make a purchase or requesting more information, they will leave....

  • Build and protecting your online reputation: a brief how to guide

    In today's digital lifestyle, no matter what you do or where you are in life, it's important to have a good and solid digital footprint. Most people aren't just interested in the reputation of the brand they are dealing with, but they also want to see the face behind the business. This is where personal branding and online reputation management become friends. Before the big boom of the internet, most companies could count on the simple fact that news traveled slowly. They had plenty of time to create and develop a plan to any potential problem. With the current growth of consumer generated content any...

  • Call to action 101: here’s how to use them on your blog

    Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you publish so that your readers can take an action if they find your content interesting. In a perfect campaign, a call to action should be included in everything that you publish and write online, but it's not always possible to get your readers and audience to act on what you write. Most online writers and publishers use calls to action on a regular basis. They add them to their emails, website content, and sales letters, but for some...

  • How to generate more conversions with magnetic content

    If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m sure you must have seen or know that everyone is still talking about content marketing online. Everyday you will find hundreds of brands starting to use content marketing to connect with their target audience digitally. Even though content is the heart and soul of the digital world and the main medium of any digital marketing campaign, we are still continually learning how to use content in the best form to get the best results. While writing and...

  • How to measure the results of your content marketing campaign

    Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundreds of metrics you can use to measure your digital marketing strategy and there are some metrics that does provide clear results, but for some it still remains a mystery what real digital marketing success looks like and how to properly measure the success of their efforts online. If you do a simple search for "how to measure the results of my digital marketing campaign" or even "measure the ROI of social media", you will practically see...

  • Use a magnetic content marketing strategy to generate leads

    A great magnetic content marketing strategy can generate a steady stream of leads, sales and can make your overall digital marketing campaign a success. It's a fact. But how do create a magnetic content marketing strategy that works? Start with the basics. You won't send a personal email to your family, friends or colleagues without referencing them, so why are you publishing content in your digital marketing campaign and social media profiles that are not targeted for the people you want to reach? It's crowded online and it's crucial that your content should be magnetic to attract your target audience, have...

  • Why you should have a plan to generate leads with magnetic content

    Good leads and sales begin with great content. Even though you might have heard this a thousand times before, content is still king online because this is the universal currency to generate awareness and to drive action for all your marketing efforts. While many understand that good, unique, and shareable content is needed for digital marketing success, not everyone is sure how to start creating a content marketing plan and strategy that will yield results and help them achieve their business goals. Magnetic content marketing plan Creating a solid content marketing strategy takes time, but to get started is easy. Everything...