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All posts by Anton Koekemoer

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results.
  • Privacy as we know it is dead (but data security matters more than ever)

    Over the last few days, as the fallout from the Cambridge Analytica disaster continues to make waves, there has been a huge increase in deleted Facebook profiles. Elon Musk made waves when he deleted his company pages for both Tesla and SpaceX, after first claiming surprise that either of his companies was on Facebook in the first place. This move has given the #deletefacebook even more momentum. Is deleting Facebook really the answer to the latest data scandal, however? And, more importantly for brands using social media, is privacy even a real thing anymore? The concept of privacy has been hotly...

  • The ongoing evolution of SEO content

    Like many other areas of digital marketing, SEO content has evolved a great deal over the last two decades. As search engines get smarter and algorithms get tougher, content has had to adapt in order for pages and websites to continue ranking in the SERPs. Many websites that previously enjoyed top positions have found themselves pushed to the back, while others have battled to get ahead in the first place. Although content is one part of a far bigger picture within the SEO landscape, it is important enough to be a major deciding factor when search engines crawl websites. Some of...

  • Facebook’s shifting algorithms and the importance of owning your own lists

    Over the last month, since Mark Zuckerberg announced Facebook’s meaningful interactions update, brands have been trying to find a way to keep their stories in follower feeds. Although Facebook may not have intended to cause panic, the thought of losing hard-earned followers has had many marketers wondering how to avoid getting lost in a sea of family news and group updates. Those who have invested in cross channel marketing strategies will likely not have too much to worry about, but those that have not diversified traffic will definitely feel the pinch. One thing that the latest algorithm update has brought home,...

  • How to stay ahead in the era of mobile-first indexing

    One of the most interesting SEO trends on the cards for 2018 and beyond is the mobile-first era. Announced in 2017 by Google, mobile-first indexing has become something of a hot topic over the last few months. Essentially, all this term means is that, from 2018, Google will begin indexing mobile websites first, rather than desktop websites. In theory, this does not have to mean any cause for panic. In reality, much like any Google update, there has been a fair amount of confusion at play. The era of mobile is not only affecting SEO, however. The rise of mobile has changed the...

  • How to get the most from your lead scoring model

    Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of handing over qualified leads, helping to align sales and marketing teams in a way that drives ROI and reduces wasted time and effort. Despite the benefits lead scoring offers, many businesses end up scoring leads manually, using a combination of guesswork and customer track record. In order to see genuine results from this strategy, you first need to ensure that your lead scoring model is set up for success. Leads typically fall into two broader categories: explicit...

  • Using social media for authentic lead nurturing

    Authentic is a word that is all too often abused in the digital space. From a lead nurturing perspective, however, authentic connections have become crucial in a space that has become increasingly cold, competitive, and crowded. The average consumer will receive countless messages on any given day -- emails, SMS messages, social media posts, blog posts, SEM ads. Of those messages, the ones that will be heard are almost always those that do not seem like they are trying to be heard. Think about it this way. Which do you respond to personally: a sponsored social media post or a post...

  • Ecommerce conversion trends to watch in 2018

    Ecommerce marketing continues to evolve, each and every year. While there have been a number of interesting trends over the last year or two, from virtual reality to machine learning, chatbots and location-based marketing, some trends will impact on conversion more than others. Ideally, smart retail brands know that to bring in more sales, you first need to find and connect with your audience. Not all trends will add genuine value. Those that are focused on conversion, however, are far more likely to help you get results. Let’s take a look at a few of the most interesting trends that have been...

  • Drive retention with a post-purchase ecommerce marketing strategy

    Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing customers? If you have not begun to think about how you can target customers at every stage of their journey, from the moment they arrive on your site, to their initial purchase, and subsequent purchases, you are missing out on the chance to improve your average order size, value, and frequency. This year, it’s time to take a closer look at your post-purchase strategy to see how you can turn a one-time customer into a brand advocate. Request...

  • How to build genuine trust with lead nurturing

    In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays in the process. Without trust, however, even the warmest leads will end up going cold before you have had a chance to convert them into actual sales. Trust is hard to win and easy to break. The good news is that when trust is there, reputation, engagement, conversion, and loyalty quickly follow. How do you go about increasing trust with your lead nurturing efforts? For starters, you could try the following simple steps. Know your audience Before you can...

  • Here’s how to address those common ecommerce conversion killers

    Conversion is easily the driving force behind almost every ecommerce website. If your primary goal lies in turning browsing visitors into paying customers, you cannot afford to treat conversion as an after-thought. Today’s marketplace is more saturated than ever before. Shoppers have more choice than ever, too. What this means for you and your business is that there are many reasons for a potential shopper to choose your competitor over your site. From poorly targeted, generic messaging all the way to wasted opportunities, frustrating user experience and disconnected marketing that is far from strategic, there are a number of problem areas that...

  • SEO, PPC and social media should support your marketing strategy

    Digital marketing has come a long way since the birth of SEO and Google. Social media marketing is also nothing new and many businesses are relying on this form of marketing to generate sales, leads and awareness. Digital marketing isn't new and not just a trend that will pass. Digital marketing is at a mature stage for many, but measuring the true ROI and results of online marketing is still a mystery to some and often I get asked which digital marketing tactic is the best to use. Even though there are many answers to this question and a wealth...

  • How to advertise your brand, products and services to Millennials

    If your business relies on being online to sell services and products, it's important that you understand how to advertise to Millennials. This younger age group can potentially be your clients in the future. They are on top of their game digitally and are tomorrow's CEOs. This generation is quite unique and completely different than any before it, so you have to shape your traditional marketing methods that have always worked in the past to cater for this crowd. If you are interested in marketing to Millennials, here's a couple of tactics I've used that's working with my digital marketing campaigns. Focus on trust Millennials look up...

  • Simplicity is the key to generating leads on your website

    You might have the best looking website, the most innovative product or service and even the best digital marketing strategy, but it won't generate any leads if the process of obtaining information of interested people is difficult and cumbersome. The web is a crowded and noisy place and people will most likely visit the next result on Google if you can't help them instantly. People will only spend a couple of seconds on your website and if they have a difficult time finding what they want or it's difficult to make a purchase or requesting more information, they will leave....

  • Build and protecting your online reputation: a brief how to guide

    In today's digital lifestyle, no matter what you do or where you are in life, it's important to have a good and solid digital footprint. Most people aren't just interested in the reputation of the brand they are dealing with, but they also want to see the face behind the business. This is where personal branding and online reputation management become friends. Before the big boom of the internet, most companies could count on the simple fact that news traveled slowly. They had plenty of time to create and develop a plan to any potential problem. With the current growth of consumer generated content any...

  • Call to action 101: here’s how to use them on your blog

    Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you publish so that your readers can take an action if they find your content interesting. In a perfect campaign, a call to action should be included in everything that you publish and write online, but it's not always possible to get your readers and audience to act on what you write. Most online writers and publishers use calls to action on a regular basis. They add them to their emails, website content, and sales letters, but for some...