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All posts by Anton Koekemoer

Anton Koekemoer
I'm your friendly neighbourhood digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communication channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results.
  • Never underestimate the power of social recommendations

    Recommendations, either from our colleagues, friends, family and even strangers plays a crucial role in the decisions that we make on a daily basis. This is also happening online where we look for recommendations or reviews within our social circles before trying out a new product, service, restaurant or even the next book we are going to read. It's natural and human as we are more likely to trust a recommendation from a real person than from someone hiding behind a brand or a logo we cannot interact with. I love to read and my routine from simply going to...

  • You need to focus your marketing efforts on search intent: here’s why

    Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward answer on this, have a look at the blog post Moz published in 2007 "Segmenting search intent". Basically all that it means is that every search can be categorised in either navigational queries with the intent of visiting a specific website, informational queries that focus only on information, commercial investigation queries which is only for research, and transactional queries that focuses on the intent on taking an action. Google isn't big, it’s massive. And to take...

  • Setting goals on social media is absolutely imperative

    Unbelievable as it may seem, you'll still find many stating that social media marketing is a waste of time, money, effort, and how much it sucks. These are the people who started their campaign on the wrong foot and most likely don't have a clearly laid out social media marketing strategy that aligns their business goals with their social media goals. These people should stop wasting time and learn how they can actually create a social media strategy that will work for them and that will yield an increase in their ROI. Social media is a powerful instrument on communication...

  • 8 aspects of your brand social media can help you get right

    If you are already busy with social media marketing for your business, you might assume that you are "socially branded". There are quite a number of things you can do to improve your social media efforts, things that are most often neglected when it comes to building your profile on on the social web. Branding your profiles on the social web can be done to create lasting impressions on users, help grow your network, and make sure you stand out from the crowd. Find below a couple of tips to help you create an effective digital branding presence on the...

  • Struggling with time on social media? Create a schedule

    It really doesn't matter at all if you are a small business owner, medium sized or an big organization, find the right people, time, and money to carry out new innovative digital strategies is difficult. Most businesses are scared to try out new digital trends and technologies because they don't have the resources and time to manage it successfully. Did you know that if you had a clear digital marketing strategy that focuses on social media to humanize your brand can increase your sales and also obtain new customers? I bet you will most likely make the time then. A...

  • 5 things you need to know about converting fans and followers into sales

    Your "followers" and "fans" on the social web consists of your blog readers, Google+ followers, LinkedIn connections, Facebook fans, Twitter followers, and even your Pinterest followers. For business growth, it is important to make your digital footprint trustworthy. An over advertised profile on the social web is really not what your audience prefers, because social media is transparent and it is a two-way communication medium. Social networking is about connecting with your target audience and to maintain your current customers. Most of the social media channels such as the ones mentioned above can be used to provide your audience with...

  • Social media marketing: it’s about more than nice-looking profiles

    The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is encouraged by the huge success of the popular social media channels. Various social media channels have millions of users around the globe and this makes these channels the perfect target for digital marketing. These channels are more than just a meeting spot where people can make friends. Marketers are using the potential of these channels in various...

  • 8 ways to chase people away with your social media strategy

    Every minute, a company advertises a service or product where people have to visit its Facebook Fan page instead of its website. Social media is becoming so popular that when you open up your favourite newspaper, you will most likely see content from the publisher's Twitter and Facebook accounts. Social media has been integrated into our news feeds, the movies we watch, and even the music that we buy. While some social media statistics will try to convince you that the younger crowd are not regular users of Twitter and other social media channels, the fact remains that social media...

  • This is the easiest method to create a social media marketing strategy

    Social media marketing is a great way to engage and find new customers online, but what you do is far more important than just having a presence. Creating a social media marketing strategy for your business might sound easy, but think about it for a while. Do you really know what you are going to do with your campaign plan? Are you going to post random blog posts and status updates just to publish something? It's important that you have a strategy in place so that you can best serve your target audience, and also help you achieve your...

  • Be transparent, have a plan: how to protect your business’ reputation on social

    We all know that most businesses, no matter the size, use social to communicate directly with their target audience. This is good, but how do these businesses respond when they receive negative feedback or comments about their brand or business via the social web? How do they deal with these negative comments that are public so that it doesn't affect their business and reputation? Do you know what online reputation management is? If you are already using Twitter for business you will know that a negative story can spread on this platform and turn into a snow ball in minutes....

  • 8 ways you can better integrate social into your marketing mix

    As anyone who's spent some time on the conference circuit will tell, social media is (somehow) still being treated as an exciting new trend, even though its obvious to anyone with hands-on experience social media is something that needs to be integrated into your digital marketing efforts rather than being allowed to exist within its own silo. In fact, it seems pretty likely that the term "social media marketing" will disappear in the not-too-distant future and people will once again refer only to "marketing" as a whole. Measuring the true return of social media can be quite daunting, but integrating...

  • 3 things you need to remember about creating great digital content for your target audience

    SEO is getting more hardcore and complex with every Google algorithm update. It's understandable because Google always wants to provide the best user experience to their users and by this they are filtering out all the content with lower relevance to the search query. What makes content relevant? Google has always been saying that quality unique content is key, but the problem is what is quality content. One issue with unique and quality content is that it takes more work, research and investment to make sure you are getting the best results online. This might be a big stumble block...

  • Magnetic content is key to your social and digital marketing success

    Many website owners are constantly wondering whether their website's content is up to standards by Google to get those hard-earned trusted organic rankings on the search results. Google has been quite busy over the last couple of months, and I must say, it's quite interesting to see all the remarks of all the SEO "gurus" and "ninjas" when a new algorithm update is looming. "SEO is dead" and "Google killed SEO" is always trending in the SEO circles when a new algorithm update is launched. Even though the SEO game changes every year and we are basically in the hands...

  • 3 steps you need to take to generate leads on social media

    Social media is a great medium to generate sales leads. People that are searching online for a specific service or product will often ask their social circles for advice. This happens in real life, but most definitely online as well. There are thousands of social networking channels available online and we are not only looking for recommendations from our peers, but what others are generally talking about the product or service we are interested in. I love reading and before I purchase a new book, I often look at what others are saying about the book and the author...

  • How to build relationships with magnetic content online

    Every day you will find more businesses starting to promote their brand, products, and services by following what is trending at the moment. Content marketing is one of these trends, but it's more than just a trend. It's been given the spotlight over the last few months, but in fact, it's always been one of the most valuable strategies you can implement with your digital marketing campaign. This doesn't mean just any type of content, but content that your audience will find interesting, valuable and that has the ability to be shared. This is called "magnetic content". With magnetic content...