Inbox icons, subject line sorcerers, CTA kings – the results are in. The 2025 You Mailed It Awards by Everlytic have crowned their champs, with Old Mutual Rewards and Machine_ taking…
Why social media is the leading influencer for authentic audience reach
Social media has become an influential community channel and the current apparent bridge for authentic connections with audiences. Today it’s pretty clear that users…
Dr Matthew impact, blurred line between professionals and the unethical influencer
The tale of a fake doctor and social media influencer who convinced social media that he was a doctor only to be arrested at…
How video conferencing market will coin R400 billion
The video conferencing space is indeed thriving due to its rapid adoption of other technologies which include the use of AI alongside other enhancements….
An AI referee, the crucial reasons for an AI policy
A need for AI policy is accelerating as some of the biggest tech companies gathered to discuss AI policy in Washington DC. X head…
