Thought Leaders

Beyond 2020: Why email marketing will be relevant for a long time to come

Email is rapidly approaching its 50th anniversary, having been with us since 1971. And while most technologies invented half a century ago now feel…

5 lessons learned from a Black Friday customer experience fail

Originally a Thanksgiving holiday sales ploy imported from the US, Black Friday and Cyber Monday are now reshaping consumer behaviour in South Africa. With…

Why data is more important than ever to customer experience

In today’s world, the margin between businesses that thrive and those which merely survive is growing increasingly narrow. Competing on factors such as price,…

Brand recognition is vital to success: SMS can help small businesses build it

Smaller businesses face numerous obstacles when it comes to surviving, never mind taking on the bigger players in their fields. One of the biggest…

What can we learn from corporate responses to the world’s biggest security breaches?

Over the past few years, data breaches have become increasingly common and have affected a great many high-profile organisations. In 2019 alone, Flipboard, Facebook,…

You might also like…: a look at personalised digital experiences

One of the key focus areas for digital practitioners at the moment is creating hyper-relevant, personalised experiences for users. Doing so not only makes…

Now we’re talking: NLP is the key to seamless customer engagement

Natural Language Processing (NLP) is a technology behind many of our daily interactions with the digital world. Every time you ask Siri for help…

Hyper everything: how tech integration is changing customer communication

A raft of new technologies, many of which are easily integrated into existing channels, are changing the way organisations communicate with their customers. Chatbots,…

Using algorithms and machine learning for smarter decision-making

Machine learning has become an increasingly popular topic, both in the public consciousness and for businesses wanting to streamline their processes. The line between…

Face to face with facial recognition: the basics, the uses, the myths

The internet loves buzz words: AI, machine learning, biotechnology, natural language processing, neural networks, gene editing, robotic process automation, and collective intelligence with few…

Easing the mobile data burden: it’s not just about the mobile networks, business has a role to play too

After years of waiting, South Africans have been promised relief from high mobile data charges. In his June State of the Nation Address (SONA),…

Why email is one of the most powerful tools for building customer trust

email. Those that get it right stand to reap massive rewards, not least because loyal customers spend more. Because trust is built over time,…

Centralising your marketing data is key for business growth [Opinion]

A massive shift is happening in the marketing world. Increasingly, brands are moving towards a hybrid model where agencies are working alongside internal marketing…

South Africa is ripe for investment into transformative healthtech solutions [Opinion]

For the majority of South Africans today, quality healthcare is simply out of reach. People have to make do with informal and undersupplied clinics,…

Everyone is on WhatsApp, so why isn’t your contact centre?

When was the last time you sent an SMS in your personal capacity? Chances are that it’s been a while. Now, think about how…

As banking embraces tech, it needs to focus on digital communication

Today’s banks are almost unrecognisable from what they were even a decade ago. Thanks to technology, the primary focus of banking has moved from…

SMS is still the best way to reach South Africans, but you need the web to engage them

It’s a commonly accepted truth that South Africa is a mobile-first country. The numbers bear that out too. As of 2019, there are an…

This is how you hyper-personalise your digital communications

There was a time, not all that long ago, when personalising digital communications simply meant addressing your customers by name. We’ve come a long…

You should care about Gmail’s dynamic content: here’s why

Google recently announced that it was rolling out a feature that will allow Gmail users to see dynamic content inside emails. Initially limited to…

Tech won’t kill the contact centre, it’ll make it more powerful

Over the past few years, there have been increasingly dire predictions that automation and technology will be the major job killer of our generation….

The email revolution: why email remains the most powerful tool in customer communications

The first email, a test message from computer engineer Ray Tomlinson to himself, was sent way back in 1971. When Tomlinson sent that message,…

The app as we know it is dead, long live the PWA

Over the past few months, talk of Progressive Web Apps (PWAs) has moved past the fringes and into the mainstream. And rightfully so, as…

9 tips for getting the most from your ecommerce SEO

Even after all its changes in algorithms, SEO is still seen as something as an after-thought for many industries. For the ecommerce industry, SEO…

Uber Eats Pass brings monthly free deliveries to South Africans

Google Maps translation feature will help users navigate foreign countries

Uber launches new RideCheck feature in South Africa

Venture capitalist questions lack of women, role of foreign founders in Africa’s tech sector

Rainbow wins 2019 Innovating Justice Challenge Southern Africa regional finals

Motorola RAZR 2019 proves the flip phone never really died

Fitbit OS update: 7 new features heading to the Versa and Ionic

Orange, Itel and KaiOS announce the $28 Sansa XL smart feature phone

What other parts may need to be replaced with my windscreen? [Sponsored]

African car company Mureza to debut Prim8 mini-SUV at Automechanika Johannesburg

2020 Nissan GTR 50th Anniversary edition hits SA, starts at R2.4m