Thought Leaders

Cracking the privacy paradox: How to future-proof trust in the fast-growing data economy [Sponsored]

By JD Engelbrecht, Managing Director, Everlytic To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming…

Why email became the perfect platform for the COVID-19 moment

If anyone ever needed proof that email isn’t dead, the COVID-19 crisis has provided it in spades. As companies around the globe became aware…

Vendor selection should prioritize security over low-cost when it comes to protecting data

The days when South African companies could hope to escape the attention of cybercriminals are long gone. That became evident once again in February…

Beware of malware as criminals take advantage of COVID-19 worries

In the wake of the global spread of the novel coronavirus (COVID-19), cybercriminals are taking advantage of the fear this has generated and escalating…

21 digital transformation courses your employees should take in 2020

No business hoping to thrive in the future can avoid digital transformation. To do so is to risk being left behind by an ever-growing…

These are the digital skills matrics and graduates will need in 2020

Over the next few months, South African matrics and university graduates will have one eye firmly on the future as they try to identify…

Beyond 2020: Why email marketing will be relevant for a long time to come

Email is rapidly approaching its 50th anniversary, having been with us since 1971. And while most technologies invented half a century ago now feel…

5 lessons learned from a Black Friday customer experience fail

Originally a Thanksgiving holiday sales ploy imported from the US, Black Friday and Cyber Monday are now reshaping consumer behaviour in South Africa. With…

Why data is more important than ever to customer experience

In today’s world, the margin between businesses that thrive and those which merely survive is growing increasingly narrow. Competing on factors such as price,…

Brand recognition is vital to success: SMS can help small businesses build it

Smaller businesses face numerous obstacles when it comes to surviving, never mind taking on the bigger players in their fields. One of the biggest…

What can we learn from corporate responses to the world’s biggest security breaches?

Over the past few years, data breaches have become increasingly common and have affected a great many high-profile organisations. In 2019 alone, Flipboard, Facebook,…

You might also like…: a look at personalised digital experiences

One of the key focus areas for digital practitioners at the moment is creating hyper-relevant, personalised experiences for users. Doing so not only makes…

Now we’re talking: NLP is the key to seamless customer engagement

Natural Language Processing (NLP) is a technology behind many of our daily interactions with the digital world. Every time you ask Siri for help…

Hyper everything: how tech integration is changing customer communication

A raft of new technologies, many of which are easily integrated into existing channels, are changing the way organisations communicate with their customers. Chatbots,…

Using algorithms and machine learning for smarter decision-making

Machine learning has become an increasingly popular topic, both in the public consciousness and for businesses wanting to streamline their processes. The line between…

Face to face with facial recognition: the basics, the uses, the myths

The internet loves buzz words: AI, machine learning, biotechnology, natural language processing, neural networks, gene editing, robotic process automation, and collective intelligence with few…

Easing the mobile data burden: it’s not just about the mobile networks, business has a role to play too

After years of waiting, South Africans have been promised relief from high mobile data charges. In his June State of the Nation Address (SONA),…

Why email is one of the most powerful tools for building customer trust

email. Those that get it right stand to reap massive rewards, not least because loyal customers spend more. Because trust is built over time,…

Centralising your marketing data is key for business growth [Opinion]

A massive shift is happening in the marketing world. Increasingly, brands are moving towards a hybrid model where agencies are working alongside internal marketing…

South Africa is ripe for investment into transformative healthtech solutions [Opinion]

For the majority of South Africans today, quality healthcare is simply out of reach. People have to make do with informal and undersupplied clinics,…

Everyone is on WhatsApp, so why isn’t your contact centre?

When was the last time you sent an SMS in your personal capacity? Chances are that it’s been a while. Now, think about how…

As banking embraces tech, it needs to focus on digital communication

Today’s banks are almost unrecognisable from what they were even a decade ago. Thanks to technology, the primary focus of banking has moved from…

SMS is still the best way to reach South Africans, but you need the web to engage them

It’s a commonly accepted truth that South Africa is a mobile-first country. The numbers bear that out too. As of 2019, there are an…

Spot the robot dog roams Cape Town as part of showcase

Personalisation and Automation – The Next Iteration of a Communication Legend

Pick n Pay groceries coming to Takealot’s Mr D app

SADA launches national digital academy in Ghana

Mobile money taxes drives poor out of digital economy

Grow intra-Africa trade through digital transformation

Xiaomi launches Redmi 10 2022 in South Africa: price and details

New Asus Zenbooks coming to SA in July: price and details

Select your best HUAWEI nova today

Microprocessor crisis could be over for Toyota

Scout is VW’s new EV bakkie range

Review: Kia Carnival 2.2 CRDi SX