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Ecommerce

  • FNB lets South Africans pay for groceries with their watch

    Fitbit Pay is now available in South Africa. The wireless payments service which works through Fitbit's range of wearable devices is now compatible with FNB and RMB VISA bank cards. "Customers will now be able to make secure payments on the go, directly from their wrist wherever contactless payments are accepted — adding convenience and freedom to leave their smartphone and wallet at home," writes Fitbit in a statement. Fitbit Pay is only available on two of the company's watches, namely the Versa and the Ionic. To use the service, consumers are required to connect their cards to the Fitbit app on their...

  • Superbalist and Spree announce merger

    Big news in South Africa's online retail space: two of South Africa's clothing and lifestyle juggernauts, Spree and Superbalist, are merging into a single entity. The news was announced late Monday, and will see the two companies -- both part of the Naspers group -- mesh operations and eventually brand identity. "There is currently no integration between Spree and Superbalist, both part of the Naspers group, with each business running its own sourcing and buying, technical, marketing, warehousing and logistics functions while primarily targeting a similar, if not the same customer segment and demographic in South Africa," the companies wrote in...

  • Mastercard to announce new collaboration with Zapper

    Zapper will soon be compatible with Mastercard's Masterpass payments system, after the companies on Monday announced a new possible collaboration. The two companies are currently in talks to use the QR-code fueled app to complete payments at Masterpass-enabled merchants across South Africa, while Masterpass users can similarly use Zapper to complete payments where applicable. Mechanically, nothing will change for those who have used Zapper in the past. "When shopping, Masterpass users simply scan a Zapper QR code displayed at a point of sale, or online at a wide range of Zapper merchants, to pay for goods and services," the companies explained in...

  • FNB launches eWallet eXtra mobile bank accounts in South Africa

    First National Bank has today announced eWallet eXtra, a digital bank account that can be opened from a mobile device for unbanked South Africans. According to FNB, the mobile bank account is intended to plug the gap between its eWallet offering and traditional bank accounts that "do not meet the unique needs of irregular income earners such as seasonal workers." FNB suggests that this target market consists of some 11-million South Africans. The eWallet eXtra offering does attempt to plug this gap. "If you are above the age of 16 and own a cellphone, you’ll be able to get a mobile bank...

  • Huawei Pay set to launch in South Africa later this year

    Hold onto your credit cards, folks. If all goes to plan, Huawei Pay will be coming to South Africa in the second half of the year, the company's Gene Jiao confirmed to Memeburn in an interview. Speaking on Thursday at the P20 launch in Johannesburg, Jiao -- the president of Huawei Consumer Business Group in the MEA region -- revealed that the firm plans to rollout its mobile payments platform to South Africa in the coming months. The news echoes Huawei's earlier announcement in March of a forthcoming mobile payments offering for South Africa, alongside a standalone app store, streaming music...

  • Ecommerce conversion trends to watch in 2018

    Ecommerce marketing continues to evolve, each and every year. While there have been a number of interesting trends over the last year or two, from virtual reality to machine learning, chatbots and location-based marketing, some trends will impact on conversion more than others. Ideally, smart retail brands know that to bring in more sales, you first need to find and connect with your audience. Not all trends will add genuine value. Those that are focused on conversion, however, are far more likely to help you get results. Let’s take a look at a few of the most interesting trends that have been...

  • Drive retention with a post-purchase ecommerce marketing strategy

    Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing customers? If you have not begun to think about how you can target customers at every stage of their journey, from the moment they arrive on your site, to their initial purchase, and subsequent purchases, you are missing out on the chance to improve your average order size, value, and frequency. This year, it’s time to take a closer look at your post-purchase strategy to see how you can turn a one-time customer into a brand advocate. Request...

  • How to build genuine trust with lead nurturing

    In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays in the process. Without trust, however, even the warmest leads will end up going cold before you have had a chance to convert them into actual sales. Trust is hard to win and easy to break. The good news is that when trust is there, reputation, engagement, conversion, and loyalty quickly follow. How do you go about increasing trust with your lead nurturing efforts? For starters, you could try the following simple steps. Know your audience Before you can...

  • Here’s how to address those common ecommerce conversion killers

    Conversion is easily the driving force behind almost every ecommerce website. If your primary goal lies in turning browsing visitors into paying customers, you cannot afford to treat conversion as an after-thought. Today’s marketplace is more saturated than ever before. Shoppers have more choice than ever, too. What this means for you and your business is that there are many reasons for a potential shopper to choose your competitor over your site. From poorly targeted, generic messaging all the way to wasted opportunities, frustrating user experience and disconnected marketing that is far from strategic, there are a number of problem areas that...

  • Takealot hits record highs despite Black Friday downtime

    Although Takealot was inaccessible for a majority of shoppers on Black Friday 2017, the sales day became the biggest in its history based on visits. The Cape Town-based etailer recorded 2.2-million visits to the website and app on 24 November. That's a 280% increase in visits compared to Black Friday 2016. Those visits, at least those recorded within the first hour of its sale, generated in excess of R6-million in gross merchandising value. This jumped to R12-million in the next two hours, and ultimately R87-million at the end of Black Friday. In total, more than 52 000 orders were placed on the...

  • Superbalist sees 143% spike in website traffic on Black Friday 2017

    Black Friday 2017 was fashion etailer Superbalist's "biggest trading day to date" the company announced. The South African company experienced sales growth of 118% when compared to Black Friday 2016, with a 143% spike in website traffic year-on-year also recorded Like its owner Takealot, Superbalist also experienced downtime in the early hours of Friday morning. This however seemingly had minimal effect on its numbers, according to Superbalist's head of brand Klyne Maharaj, "By 5:30am we’d achieved over 10% of the day’s target (more than a third of last year’s target) and we saw another spike in traffic later that afternoon as people...

  • Black Friday 2017 was the biggest ever in US history, stats suggest

    Singles' Day may have become Alibaba's biggest one-day sales period raking in some US$25-billion, but Black Friday is still a force in the western world. According to Adobe Digital Insights, more than US$5-billion was spent in the United States on Black Friday 2017. Two-fifths of that was spent using a mobile device. Overall, that's a jump of nearly 17% over the previous Black Friday. The company analyses around 80% of transactions conducted online, from 100 of the States' largest online retailers. But Adobe wasn't the only company watching shoppers (a tad creepy, agreed). Salesforce's owls saw a jump of 24% in digital...

  • Grey Saturday: the safest shopping day of the Black Friday weekend

    What is the safest day to shop online during the sales season? That's a question many a budget hunter should be asking over the Black Friday weekend. Cybersecurity company Kaspersky believes that it has the answer. Between Black Friday and Cyber Monday, there's a lesser known shopping day dubbed Grey Saturday. And yes, it's name isn't quite as catchy. It does however hold one particular distinction. According to Kaspersky's data, Grey Saturday is the safest day to shop online during the Black Friday weekend. The company recorded a dip in reported phishing attacks through 2015 and 2016 when compared to the likes of...

  • Takealot CEO Kim Reid chats Black Friday, the ‘War Room’ and fidget spinners

    "I think it's grown over time" is how Takealot CEO Kim Reid describes Black Friday. And he's not wrong. In November 2016, South African retailers saw a 10% increase in sales over the same period in 2015, this due to the increase in popularity of Black Friday and Cyber Monday. This year, Takealot itself is forecasting gains of nearly R80-million over last year's haul of R56-million for the Black Friday weekend. But for the Cape Town-based etailer, that forecast stems from years of planning. We recently sat down with Reid to discuss the formidable day, the business's operations as a whole, and...

  • Uber debuts its very own credit card

    Tech companies very rarely remain in their niche. Over time, we've seen Google become a hardware company, Microsoft transform into a creator of Android apps, and now Uber is introducing a credit card. Yes, that's right. Uber, the on-demand transportation company, is introducing a credit card. Powered by Barclays and Visa, the Uber Card will operate similarly to other credit cards. Only available in the US for now, users can sign up via the app. According to TechCrunch, the card will be available to use immediately on Uber services once credit worthiness is approved, and a physical card will be issued at...