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Ecommerce

  • Ecommerce conversion trends to watch in 2018

    Ecommerce marketing continues to evolve, each and every year. While there have been a number of interesting trends over the last year or two, from virtual reality to machine learning, chatbots and location-based marketing, some trends will impact on conversion more than others. Ideally, smart retail brands know that to bring in more sales, you first need to find and connect with your audience. Not all trends will add genuine value. Those that are focused on conversion, however, are far more likely to help you get results. Let’s take a look at a few of the most interesting trends that have been...

  • Drive retention with a post-purchase ecommerce marketing strategy

    Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing customers? If you have not begun to think about how you can target customers at every stage of their journey, from the moment they arrive on your site, to their initial purchase, and subsequent purchases, you are missing out on the chance to improve your average order size, value, and frequency. This year, it’s time to take a closer look at your post-purchase strategy to see how you can turn a one-time customer into a brand advocate. Request...

  • How to build genuine trust with lead nurturing

    In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays in the process. Without trust, however, even the warmest leads will end up going cold before you have had a chance to convert them into actual sales. Trust is hard to win and easy to break. The good news is that when trust is there, reputation, engagement, conversion, and loyalty quickly follow. How do you go about increasing trust with your lead nurturing efforts? For starters, you could try the following simple steps. Know your audience Before you can...

  • Here’s how to address those common ecommerce conversion killers

    Conversion is easily the driving force behind almost every ecommerce website. If your primary goal lies in turning browsing visitors into paying customers, you cannot afford to treat conversion as an after-thought. Today’s marketplace is more saturated than ever before. Shoppers have more choice than ever, too. What this means for you and your business is that there are many reasons for a potential shopper to choose your competitor over your site. From poorly targeted, generic messaging all the way to wasted opportunities, frustrating user experience and disconnected marketing that is far from strategic, there are a number of problem areas that...

  • Takealot hits record highs despite Black Friday downtime

    Although Takealot was inaccessible for a majority of shoppers on Black Friday 2017, the sales day became the biggest in its history based on visits. The Cape Town-based etailer recorded 2.2-million visits to the website and app on 24 November. That's a 280% increase in visits compared to Black Friday 2016. Those visits, at least those recorded within the first hour of its sale, generated in excess of R6-million in gross merchandising value. This jumped to R12-million in the next two hours, and ultimately R87-million at the end of Black Friday. In total, more than 52 000 orders were placed on the...

  • Superbalist sees 143% spike in website traffic on Black Friday 2017

    Black Friday 2017 was fashion etailer Superbalist's "biggest trading day to date" the company announced. The South African company experienced sales growth of 118% when compared to Black Friday 2016, with a 143% spike in website traffic year-on-year also recorded Like its owner Takealot, Superbalist also experienced downtime in the early hours of Friday morning. This however seemingly had minimal effect on its numbers, according to Superbalist's head of brand Klyne Maharaj, "By 5:30am we’d achieved over 10% of the day’s target (more than a third of last year’s target) and we saw another spike in traffic later that afternoon as people...

  • Black Friday 2017 was the biggest ever in US history, stats suggest

    Singles' Day may have become Alibaba's biggest one-day sales period raking in some US$25-billion, but Black Friday is still a force in the western world. According to Adobe Digital Insights, more than US$5-billion was spent in the United States on Black Friday 2017. Two-fifths of that was spent using a mobile device. Overall, that's a jump of nearly 17% over the previous Black Friday. The company analyses around 80% of transactions conducted online, from 100 of the States' largest online retailers. But Adobe wasn't the only company watching shoppers (a tad creepy, agreed). Salesforce's owls saw a jump of 24% in digital...

  • Grey Saturday: the safest shopping day of the Black Friday weekend

    What is the safest day to shop online during the sales season? That's a question many a budget hunter should be asking over the Black Friday weekend. Cybersecurity company Kaspersky believes that it has the answer. Between Black Friday and Cyber Monday, there's a lesser known shopping day dubbed Grey Saturday. And yes, it's name isn't quite as catchy. It does however hold one particular distinction. According to Kaspersky's data, Grey Saturday is the safest day to shop online during the Black Friday weekend. The company recorded a dip in reported phishing attacks through 2015 and 2016 when compared to the likes of...

  • Takealot CEO Kim Reid chats Black Friday, the ‘War Room’ and fidget spinners

    "I think it's grown over time" is how Takealot CEO Kim Reid describes Black Friday. And he's not wrong. In November 2016, South African retailers saw a 10% increase in sales over the same period in 2015, this due to the increase in popularity of Black Friday and Cyber Monday. This year, Takealot itself is forecasting gains of nearly R80-million over last year's haul of R56-million for the Black Friday weekend. But for the Cape Town-based etailer, that forecast stems from years of planning. We recently sat down with Reid to discuss the formidable day, the business's operations as a whole, and...

  • Uber debuts its very own credit card

    Tech companies very rarely remain in their niche. Over time, we've seen Google become a hardware company, Microsoft transform into a creator of Android apps, and now Uber is introducing a credit card. Yes, that's right. Uber, the on-demand transportation company, is introducing a credit card. Powered by Barclays and Visa, the Uber Card will operate similarly to other credit cards. Only available in the US for now, users can sign up via the app. According to TechCrunch, the card will be available to use immediately on Uber services once credit worthiness is approved, and a physical card will be issued at...

  • ‘Pay with Google’ simplifies mobile payments on Android

    Filling out forms completely suck, and even more so on mobiles. This is especially true when you just can't wait to part with your hard earned cash for that oh so cheesy pizza. But Google hopes to make this quarrelsome system a little simpler. Its "Pay with Google" service, previewed in May, is now live in the United States. The service should also be live in countries that support Google's Android Pay infrastructure. Replacing forms altogether, Pay with Google lists the credit and debit cards you've connected to your Google Account, or via its other services like Google Play or YouTube. During...

  • When can we expect Takealot to expand on continent?

    Takealot co-CEO Willem van Biljon says the Naspers-owned South African ecommerce platform is not immediately considering expanding to other African countries. "It is something we think about quite often, but the timing is not right for us right now. We have a lot to do. We are growing very fast here (in South Africa), there is lots we can still improve on and do better here and grow on here. There are lots of other challenges in other countries, from supply-chain logistics, all kinds of things," he told a crowd of close to 1000, who attended a Startup Grind Cape...

  • Root is Standard Bank, OfferZen’s new ‘programmable’ bank account

    Developer job platform OfferZen has teamed up with Standard Bank to introduce Root -- a "programmable" bank account for software developers. Root features full API access for developers, allowing their code to interact with transactions in real-time. So what kind of apps can be crafted with it, then? "Beta users of Root have already written some great RootCode apps including sending their transaction data to a personal Google Sheet in real-time, to make budgeting easy; limiting the days on which they can buy fast food, as part of a diet plan and creating a dedicated card and budget for Uber rides," read...

  • South Africa’s Orange Store is shutting down online

    Update #2, 1 December, 9.11am: Orange also noted that its brick and mortar stores will also be shuttered, and will be "utilized for other purposes by the owner of the property". Update #1, 1 December, 7.30am: The Orange Store has issued a statement on the SA version of its storefront, adding that CTDI will step in for service-related issues. "We leave you in the good hands of our trusted partner CTDI (formerly Regenersis) who will assist with any warranty and/or return queries from the 1st of December 2016. CTDI is one of the largest repair providers with over 70 locations around...

  • Here’s how Raru, Wootware handled South Africa’s Black Friday rush

    This year's Black Friday was a massive occasion. Besides the number of deals that were spread across a range of SA's ecommerce stores and retailers, there were some interesting stats as well. Memeburn had the chance to speak to both Raru and Wootware about their Black Friday experiences. While neither online retailer gave customer or sales numbers, they were able to provide some interesting technical information. The preparation In preparation for the increase in traffic Raru techie Renier Crause said the site's "mid-range" server was updated to the latest version of Ubuntu, which gave the system 130% increase in performance under load. This was...