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Ads & Marketing

  • Bell Pottinger ousted from PR body but South Africa isn’t happy just yet

    UK-based public relations and marketing agency Bell Pottinger has been expelled from an industry trade body after its business with the Gupta-owned Oakbay Capital was found to bring "PR and communications industry into disrepute". This comes after a complaint lodged by the Democratic Alliance in July prompted an investigation by the Public Relations and Communications Association (PRCA). The news also signals Bell Pottinger's removal from the PRCA for at least five years. PRCA announces expulsion of Bell Pottinger | Newsroom PRCA https://t.co/uuJsqyOJav — PRCA (@PRCA_UK) September 4, 2017 "Bell Pottinger has brought the PR and communications industry into disrepute with its actions, and...

  • Those ‘fickle, unreliable, killer’ millennials are actually your customers

    As businesses struggle with a number of challenges from a faltering economy to rising costs, analysts scan what’s happening in the market for reasons behind these challenges. Too often, millennials are labelled the number one suspects behind market shifts, shifts that can cause companies to lose ground or go under altogether. They’re called “fickle” or “unreliable”; in actual fact, though, despite their spending patterns shifting, they remain your customers. It’s what, and more importantly how, you’re presenting what you have to them that’s important to consider. Walkman, iPod and streaming Sony created the Walkman with an ingenious combination of technology and marketing...

  • How location data can send your campaign in the right direction

    From the largest biodiversity database in the world that maps over 1.7-million species in participating countries, to the company that promises to deliver your parcel to exactly where you are in real time, geo-location technologies are already being put through their paces in South Africa. In particular, a host of industries -- although definitely not any wildlife -- stand to benefit from the location data created by connected devices. Its range of applications include everything from hyper-convenient parcel delivery services to helping marketers reach on-the-go consumers in the era of mobile. Here’s how. Mapping your audiences Location data is one of many important...

  • Personalised marketing: Minority Report might not be so farfetched after all

    Steven Spielberg’s 2002 science-fiction film Minority Report imagines a world in 2054 where every aspect of life is monitored by personalised digital information, including shopping fueled by personalised marketing. The movie’s protagonist, played by Tom Cruise, walks into a mall and is immediately engaged by screens and audio offering him clothing in his size and tailored to his established fashion preferences. Though movies aren’t a reliable source of future trends, integrated real-world and digital experiences are becoming increasingly possible. With the development of devices that can send personalised information, and constantly improving data collection that lets companies aim their product messages accurately, the...

  • #RTD2017: Rocking the Daisies announces lineup in annoying Twitter campaign

    There's nothing I hate more than a clever advertising campaign that forces me to tarnish my already messy social media brand. Local music festival Rocking the Daisies has just announced its 2017 lineup -- but on Twitter, it's forcing users to 'tweet to reveal.' All it reveals? A shortened link to RockingtheDaisies.com that disappears once you hit tweet. But don't worry: I took one for the team and tweeted against my better judgment so that no one else has to. Does this make me a martyr? Almost certainly. I'm about to see the @RockingtheDaisy line-up, and you can too! #RTD2017https://t.co/UJoN1KWxsr — Jules (@breakeypls) June 26,...

  • Cape Town brands look to profit off hashtags #CapeStorm and #KnysnaFire

    With every tragedy comes an outpouring of love and support from social media. Thoughts, prayers and tangible help are all offered to those in need. But with the good comes the bad too, and businesses and social media opportunists often look to cash in on destruction with profit and likes. These users take a hashtag, which others can view for information on events or for calls to action, and use it for their own personal gain, disregarding lives lost or homes destroyed. Take, for instance, this Instagram post using the topical #CapeStorm. Happy Thursday!!! Hope you have a good one and that...

  • Uk’shona Kwelanga review: if only it weren’t an ad

    With the rise of digital media comes a host of interesting ways for storytellers to express themselves. We've seen the likes of movies told exclusively on Snapchat, and television shows enriched by the fictional social media lives of their characters. And now we've seen a WhatsApp drama. Uk'shona Kwelanga (or Death of Langa) is an innovative ad campaign by Sanlam about a family dealing with the loss of its patriarch. Told entirely as if the viewer is part of the family's group chat, Uk'shona places you front and center for the drama that a family death inevitably brings. Unfortunately, what is an intriguing and exciting concept...

  • Coconuts: Cape Town entrepreneurs feud on Facebook after ‘blatant’ foul play

    We've been giving avocados stick this month on Memeburn, but today, we're looking at two coconut-orientated Cape Town startups locked in a social and legal battle. A piece published on blog Fury Marketing this week details the story of Jenna Leigh Smuts -- the owner of small Cape Town business Coconut Connection. Smuts is accusing Heather Cheung -- her former business partner -- of stealing her business. Cheung refutes these claims, suggesting that Smuts registered the business as sole shareholder without her consent. Cheung currently owns the competing business dubbed Coconut Connect. The maelstrom While the original business is three years old, it...

  • Sanlam debuts SA’s first WhatsApp drama in novel marketing campaign

    We've seen social media used extensively as the vehicle for performance art, but what about less image-heavy services like WhatsApp? Arriving via a clever marketing campaign by Sanlam, South African drama series Uk’shona Kwelanga (or The Death of Langa) is set to debut on the Facebook-owned chat app next month. Yes, a drama series made exclusively for WhatsApp. According to the press release, the show "tells the tale of a South African family struggling to deal with the emotional and financial ramifications of loss while planning their father's funeral". The screenplay is penned by Bongi Ndaba (previous head writer of Generations) while a...

  • McDonald’s ‘Dad’ ad trends on YouTube again after global backlash

    When Pepsi suggested that its product could solve the world's problems with the help of Kendall Jenner, you might've thought it would be the most ridiculed brand of the year. But nope. McDonald's just joined that competition. The global fast food company this week pulled an advertisement it first aired on 12 May, featuring a boy and his mother chatting about the former's dead father. Although the ad is well filmed, adequately paced and genuinely touching, McDonald's too makes the mistake Pepsi made, suggesting that a Happy Meal (or in this case, a filet-o-fish) can help you forget about dead loved...

  • WordPress debuts new TV ads in limited trial run

    Content publishing platform WordPress has this week debuted its first television advertisements. This is the first push in the company's larger marketing budget for 2017. WordPress co-founder and CEO of Automattic Matt Mullenweg noted that the company will be increasing its public advertising, presumably to compete against the likes of Wix and Squarespace. On his personal blog, he also explained that the company still has "lots to learn" in the television advertising space. "There is lots to learn and much to follow, but we have our first TV ads up in six markets to test. Each shares a story of a business...

  • Facebook knows when teens are vulnerable, then targets them with ads

    "Don't be evil" is a common phrase uttered by Google executives, but we can't help but think Facebook should perhaps adopt it too. A 23-page document, which sheds some light on Facebook's more sinister algorithm and advertising practices, was leaked Monday and obtained by online paper The Australian (paywall). Later picked up by news.com.au, the document reveals how Facebook Australia and New Zealand employed the hive of user data it gathers to help advertisers better promote campaigns. And no, it's not just talking about age, location or preference in pizza toppings. The document notes that the social network can target teenagers as...

  • Google doesn’t want you using adblockers, so its building its own

    Google's wildly popular Chrome browser could soon feature its own adblocker, according to sources quoted by the WSJ. "People familiar with the company's plans" suggest that this adblocker, built by Google itself, won't function entirely like uBlock or AdBlock Plus which allows users to block all ads on demand. Instead, it will filter ads that don't meet Google's specific criteria. The criteria, outlined in the Initial Better Ads Standards, deem around 12 current advertising systems and techniques to be unsuitable and downright annoying for users. Pre-content pop-ups, ads that just won't stop playing or shutting up, or ads that stick to...

  • Burger King’s ‘Connected Whopper’ ad is genius, but Google doesn’t agree

    Burger King just couldn't let Pepsi and United steal all the attention this week, could it? The fast food chain published an advertisement this week, touting the "fresh ingredients" included in its Whopper burger. Sounds fair right? Sure. But as the employee notes in the ad itself, 15 seconds is hardly enough time to sell a product. Burger King solved this by using seven sneaky but utterly brilliant words: "Okay Google, what is the Whopper burger?" This short line activated any Google Home devices within earshot of the ad, and read aloud the Wikipedia page for the burger. Some people labeled the ad intrusive...

  • Kendall Jenner’s Pepsi ad has gone viral for all the wrong reasons

    Update, 6 April, 10.00am: Pepsi has since issued an apology and removed the advert from circulation. pic.twitter.com/I21nQl68cY — Pepsi™ (@pepsi) April 5, 2017 Many believed the apology to Kendall Jenner -- rather than activists at large -- to be a misstep. @pepsi @KendallJenner Apology to Kendall = ridiculous. Like screenwriter apologizing to actor for being in bad movie after reading script. — Sidaya "Sid" (@SidayaSherwood) April 5, 2017 @pepsi In your next apology, I suggest you apologize to victims of police brutality and those who *actually* protest such atrocities... — Brandy Reese (@blreese) April 5, 2017 Jenner has not yet issued a statement. Original article: Pepsi has long been known...