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Ads & Marketing

  • How to build genuine trust with lead nurturing

    In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays in the process. Without trust, however, even the warmest leads will end up going cold before you have had a chance to convert them into actual sales. Trust is hard to win and easy to break. The good news is that when trust is there, reputation, engagement, conversion, and loyalty quickly follow. How do you go about increasing trust with your lead nurturing efforts? For starters, you could try the following simple steps. Know your audience Before you can...

  • Watch: Sassy Namibia invites Americans to visit its ‘shithole’ country

    They say no publicity is bad publicity, and they may be right in the case of Namibia. This week marked the second time the country has been the recipient of an insult from US President Donald Trump. But it seems that calling African countries "shitholes" was the last straw, at least for one Namibian. A YouTube video published by German-Namibian rapper EES takes Trump's remarks and transforms them into a novel tourism reel. Wearing the putrid adjective as a badge of honour, the video paints Namibia as a hotbed for potential visitors, alluding to its various destinations shaped like shitholes and elephants...

  • Uber’s wildly odd ad will resonate with Capetonians stuck in traffic daily

    Uber's first advertisement highlighting the plight of commuters in southeast Asia may just trigger a nerve for those stuck in traffic in Cape Town and Johannesburg daily. Filmed in Bangkok with 200-odd extras, the company's ad trades automobiles for Flintstone-inspired box cars. But that doesn't mean there's any less chaos. From drivers stealing parking spots, to others cutting in ahead of lanes, to those select few who believe one-ways are in fact safe for bidirectional traffic: the video is practically what every road user experiences every day. Perhaps with less cardboard. While the ad is undoubtedly stupid, remarkably silly and deliberately extra,...

  • Facebook evens the playing field by discontinuing ‘dark posts’

    At the end of October, Facebook broke the news that it planned to introduce a new advertising feature that would lead to any paid posts run by brands becoming readily visible to anyone who visited the page. What this effectively means is the end of the concept known as "dark posts", which allowed brands to choose not to publish specific pieces of content organically to their page, but instead, only promote them to a highly specific audience via paid budget amplification. Although the change comes as a direct response from Facebook to combat unfair paid political tactics on social media channels,...

  • ‘Ready for a Dove shower?’ Cosmetics brand angers the internet with ‘racist’ ad

    Cosmetics brand Dove has become the bane of the internet after it posted an advertisement considered to be racist. The ad, which was last week posted to Facebook, takes the form of a three-second long GIF. It depicts a black, dark-haired woman removing her shirt, to reveal a white red-haired woman. Screengrabs of the advertisement later appeared on social media. Lol did this even look right to y'all? I mean your whole team sat down and cleared this bullshit right here? How? pic.twitter.com/WzsZfpkxAr — Musimbwa (@UNcubeOthungayo) October 7, 2017 "Ready for a Dove shower? Sulfate Free with 100% gentle cleansers, our body wash gets...

  • Instagram ‘advertises’ itself on Facebook with rape threats

    Instagram has come under fire for advertising itself on parent company Facebook's platform with a screenshot of an email that read "I will rape you before I kill you". Instagram is using one of my most "engaging" posts to advertise its service to others on Facebook 😂pic.twitter.com/lyEBHQXMfa — Olivia Solon (@oliviasolon) September 21, 2017 The Guardian reporter Olivia Solon had posted the image to her feed a year ago. Her caption read: "This is an email I received this afternoon. Sadly this is all too common for women on the internet. I am sure this is just an idiot rather than any kind...

  • These companies won big at the 2017 PriceCheck Awards

    The 2017 PriceCheck Tech and eCommerce Awards took place last night at gala dinner hosted at Cape Town's Westin Hotel. The PriceCheck Awards, now in its second year, has also expanded to include technology companies not specifically plying their trade in the ecommerce space. This has had an effect on the nominees and awards too, with startups and NGOs now also recognised. Although Takealot dominated the nominations with four, followed by Superbalist, Travelstart and Bidorbuy with two, no single company walked away with more than one award. That's in stark contrast to last year's domination by the former, which walked away...

  • Ted Cruz inadvertently helps Twitter porn account to 19000 more followers

    Texas Senator Ted Cruz might've been the joke of Twitter yesterday when his account liked a pornographic video, but he has been a boon for business for one particular Twitter account. Call it the Barbra Streisand effect, or call it inadvertent social marketing, but after Cruz's account slapped @SexuallPosts' like button, an influx of followers followed. Analytics firm SocialBlade noted this rise on the 12 September as 11 770 users. That's around 9000 more followers per day than the porn account's general daily follow count. This wasn't a once off either. Today (13 September), SocialBlade saw an additional boom of 7400 users...

  • Make your video campaigns pop with these Twitter-endorsed tricks

    As Twitter evolves from a social network reliant on short sentences to one that privileges video, content has never been more important for individuals and companies. Because the company's as curious as we are, senior director of Twitter's EMEA division Barry Collins took a closer look into the shift, and in particular, what type of video content works on the network. "New research has revealed what works best in newsfeeds and how effective brand video can be on Twitter, both for organic content and promoted," he writes, in a piece sent to Memeburn. While he naturally punted Twitter's video ads' effectiveness for...

  • Bell Pottinger ousted from PR body but South Africa isn’t happy just yet

    UK-based public relations and marketing agency Bell Pottinger has been expelled from an industry trade body after its business with the Gupta-owned Oakbay Capital was found to bring "PR and communications industry into disrepute". This comes after a complaint lodged by the Democratic Alliance in July prompted an investigation by the Public Relations and Communications Association (PRCA). The news also signals Bell Pottinger's removal from the PRCA for at least five years. PRCA announces expulsion of Bell Pottinger | Newsroom PRCA https://t.co/uuJsqyOJav — PRCA (@PRCA_UK) September 4, 2017 "Bell Pottinger has brought the PR and communications industry into disrepute with its actions, and...

  • Those ‘fickle, unreliable, killer’ millennials are actually your customers

    As businesses struggle with a number of challenges from a faltering economy to rising costs, analysts scan what’s happening in the market for reasons behind these challenges. Too often, millennials are labelled the number one suspects behind market shifts, shifts that can cause companies to lose ground or go under altogether. They’re called “fickle” or “unreliable”; in actual fact, though, despite their spending patterns shifting, they remain your customers. It’s what, and more importantly how, you’re presenting what you have to them that’s important to consider. Walkman, iPod and streaming Sony created the Walkman with an ingenious combination of technology and marketing...

  • How location data can send your campaign in the right direction

    From the largest biodiversity database in the world that maps over 1.7-million species in participating countries, to the company that promises to deliver your parcel to exactly where you are in real time, geo-location technologies are already being put through their paces in South Africa. In particular, a host of industries -- although definitely not any wildlife -- stand to benefit from the location data created by connected devices. Its range of applications include everything from hyper-convenient parcel delivery services to helping marketers reach on-the-go consumers in the era of mobile. Here’s how. Mapping your audiences Location data is one of many important...

  • Personalised marketing: Minority Report might not be so farfetched after all

    Steven Spielberg’s 2002 science-fiction film Minority Report imagines a world in 2054 where every aspect of life is monitored by personalised digital information, including shopping fueled by personalised marketing. The movie’s protagonist, played by Tom Cruise, walks into a mall and is immediately engaged by screens and audio offering him clothing in his size and tailored to his established fashion preferences. Though movies aren’t a reliable source of future trends, integrated real-world and digital experiences are becoming increasingly possible. With the development of devices that can send personalised information, and constantly improving data collection that lets companies aim their product messages accurately, the...

  • #RTD2017: Rocking the Daisies announces lineup in annoying Twitter campaign

    There's nothing I hate more than a clever advertising campaign that forces me to tarnish my already messy social media brand. Local music festival Rocking the Daisies has just announced its 2017 lineup -- but on Twitter, it's forcing users to 'tweet to reveal.' All it reveals? A shortened link to RockingtheDaisies.com that disappears once you hit tweet. But don't worry: I took one for the team and tweeted against my better judgment so that no one else has to. Does this make me a martyr? Almost certainly. I'm about to see the @RockingtheDaisy line-up, and you can too! #RTD2017https://t.co/UJoN1KWxsr — Jules (@breakeypls) June 26,...

  • Cape Town brands look to profit off hashtags #CapeStorm and #KnysnaFire

    With every tragedy comes an outpouring of love and support from social media. Thoughts, prayers and tangible help are all offered to those in need. But with the good comes the bad too, and businesses and social media opportunists often look to cash in on destruction with profit and likes. These users take a hashtag, which others can view for information on events or for calls to action, and use it for their own personal gain, disregarding lives lost or homes destroyed. Take, for instance, this Instagram post using the topical #CapeStorm. Happy Thursday!!! Hope you have a good one and that...