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Ads & Marketing

  • 7 digital conferences to attend in South Africa in 2018

    If you’re anything like me, a person who plans and makes lists for everything, you will probably appreciate that I lock important events into my diary long before tickets to the best digital conferences are sold out. Each year I research upcoming conferences, networking events and expos that relate to my job as a digital transformation consultant. The problem is, there are dozens to choose from and some of them don’t always live up to expectations. Don’t fret though. Here is my curated list of industry events with a short breakdown of what you can expect from each. If conference budgets...

  • How to get the most from your lead scoring model

    Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of handing over qualified leads, helping to align sales and marketing teams in a way that drives ROI and reduces wasted time and effort. Despite the benefits lead scoring offers, many businesses end up scoring leads manually, using a combination of guesswork and customer track record. In order to see genuine results from this strategy, you first need to ensure that your lead scoring model is set up for success. Leads typically fall into two broader categories: explicit...

  • How AI will put the ‘kapow’ back into marketing

    It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing marketing today? Albert Einstein famously remarked in conversation with Werner Heisenberg: "You know in the West, we’ve built a beautiful ship, and in it, it has all the comforts. But actually, the one thing it doesn’t have is a compass and that’s why it doesn’t know where it’s going". AI is the compass that steers our ship and keeps us as marketers on the journey. AI is sure to transform the universe and world in ways we...

  • Using social media for authentic lead nurturing

    Authentic is a word that is all too often abused in the digital space. From a lead nurturing perspective, however, authentic connections have become crucial in a space that has become increasingly cold, competitive, and crowded. The average consumer will receive countless messages on any given day -- emails, SMS messages, social media posts, blog posts, SEM ads. Of those messages, the ones that will be heard are almost always those that do not seem like they are trying to be heard. Think about it this way. Which do you respond to personally: a sponsored social media post or a post...

  • Facebook bans cryptocurrency ads

    Facebook has said it will ban ads related to financial products and services like cryptocurrency, binary options and initial coin offerings. The move is a bid to "improve the integrity and security of ads", as it believes that many companies promoting cryptocurrrency are scams and not operating "in good faith". Facebook has issued a ban on cryptocurrency ads for fear of scams With its technical jargon and complicated premise, cryptocurrency is a natural medium for scammers to lure in the uninformed. Initial coin offerings (ICOs) -- which offer buyers the chance to get in on a new cryptocurrency before launch -- provide a barely-regulated avenue...

  • Drive retention with a post-purchase ecommerce marketing strategy

    Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing customers? If you have not begun to think about how you can target customers at every stage of their journey, from the moment they arrive on your site, to their initial purchase, and subsequent purchases, you are missing out on the chance to improve your average order size, value, and frequency. This year, it’s time to take a closer look at your post-purchase strategy to see how you can turn a one-time customer into a brand advocate. Request...

  • How to build genuine trust with lead nurturing

    In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays in the process. Without trust, however, even the warmest leads will end up going cold before you have had a chance to convert them into actual sales. Trust is hard to win and easy to break. The good news is that when trust is there, reputation, engagement, conversion, and loyalty quickly follow. How do you go about increasing trust with your lead nurturing efforts? For starters, you could try the following simple steps. Know your audience Before you can...

  • Watch: Sassy Namibia invites Americans to visit its ‘shithole’ country

    They say no publicity is bad publicity, and they may be right in the case of Namibia. This week marked the second time the country has been the recipient of an insult from US President Donald Trump. But it seems that calling African countries "shitholes" was the last straw, at least for one Namibian. A YouTube video published by German-Namibian rapper EES takes Trump's remarks and transforms them into a novel tourism reel. Wearing the putrid adjective as a badge of honour, the video paints Namibia as a hotbed for potential visitors, alluding to its various destinations shaped like shitholes and elephants...

  • Uber’s wildly odd ad will resonate with Capetonians stuck in traffic daily

    Uber's first advertisement highlighting the plight of commuters in southeast Asia may just trigger a nerve for those stuck in traffic in Cape Town and Johannesburg daily. Filmed in Bangkok with 200-odd extras, the company's ad trades automobiles for Flintstone-inspired box cars. But that doesn't mean there's any less chaos. From drivers stealing parking spots, to others cutting in ahead of lanes, to those select few who believe one-ways are in fact safe for bidirectional traffic: the video is practically what every road user experiences every day. Perhaps with less cardboard. While the ad is undoubtedly stupid, remarkably silly and deliberately extra,...

  • Facebook evens the playing field by discontinuing ‘dark posts’

    At the end of October, Facebook broke the news that it planned to introduce a new advertising feature that would lead to any paid posts run by brands becoming readily visible to anyone who visited the page. What this effectively means is the end of the concept known as "dark posts", which allowed brands to choose not to publish specific pieces of content organically to their page, but instead, only promote them to a highly specific audience via paid budget amplification. Although the change comes as a direct response from Facebook to combat unfair paid political tactics on social media channels,...

  • ‘Ready for a Dove shower?’ Cosmetics brand angers the internet with ‘racist’ ad

    Cosmetics brand Dove has become the bane of the internet after it posted an advertisement considered to be racist. The ad, which was last week posted to Facebook, takes the form of a three-second long GIF. It depicts a black, dark-haired woman removing her shirt, to reveal a white red-haired woman. Screengrabs of the advertisement later appeared on social media. Lol did this even look right to y'all? I mean your whole team sat down and cleared this bullshit right here? How? pic.twitter.com/WzsZfpkxAr — Musimbwa (@UNcubeOthungayo) October 7, 2017 "Ready for a Dove shower? Sulfate Free with 100% gentle cleansers, our body wash gets...

  • Instagram ‘advertises’ itself on Facebook with rape threats

    Instagram has come under fire for advertising itself on parent company Facebook's platform with a screenshot of an email that read "I will rape you before I kill you". Instagram is using one of my most "engaging" posts to advertise its service to others on Facebook 😂pic.twitter.com/lyEBHQXMfa — Olivia Solon (@oliviasolon) September 21, 2017 The Guardian reporter Olivia Solon had posted the image to her feed a year ago. Her caption read: "This is an email I received this afternoon. Sadly this is all too common for women on the internet. I am sure this is just an idiot rather than any kind...

  • These companies won big at the 2017 PriceCheck Awards

    The 2017 PriceCheck Tech and eCommerce Awards took place last night at gala dinner hosted at Cape Town's Westin Hotel. The PriceCheck Awards, now in its second year, has also expanded to include technology companies not specifically plying their trade in the ecommerce space. This has had an effect on the nominees and awards too, with startups and NGOs now also recognised. Although Takealot dominated the nominations with four, followed by Superbalist, Travelstart and Bidorbuy with two, no single company walked away with more than one award. That's in stark contrast to last year's domination by the former, which walked away...

  • Ted Cruz inadvertently helps Twitter porn account to 19000 more followers

    Texas Senator Ted Cruz might've been the joke of Twitter yesterday when his account liked a pornographic video, but he has been a boon for business for one particular Twitter account. Call it the Barbra Streisand effect, or call it inadvertent social marketing, but after Cruz's account slapped @SexuallPosts' like button, an influx of followers followed. Analytics firm SocialBlade noted this rise on the 12 September as 11 770 users. That's around 9000 more followers per day than the porn account's general daily follow count. This wasn't a once off either. Today (13 September), SocialBlade saw an additional boom of 7400 users...

  • Make your video campaigns pop with these Twitter-endorsed tricks

    As Twitter evolves from a social network reliant on short sentences to one that privileges video, content has never been more important for individuals and companies. Because the company's as curious as we are, senior director of Twitter's EMEA division Barry Collins took a closer look into the shift, and in particular, what type of video content works on the network. "New research has revealed what works best in newsfeeds and how effective brand video can be on Twitter, both for organic content and promoted," he writes, in a piece sent to Memeburn. While he naturally punted Twitter's video ads' effectiveness for...