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Ads & Marketing

  • Netflix is now showing ads between episodes to some users

    Update, 22 August: Netflix South Africa's PR has told Memeburn that there's "no confirmation that Netflix will be rolling out the previews in our market". See the additional statement by Netflix in full below: At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster. Since then, we have been experimenting even more with...

  • Cell C’s new weatherman ad mocks Rain’s LTE network

    We're seeing more and more brands coyly attack one another on social media. A good example was Netflix's swipe at Multichoice's DStv, and Huawei's recent dig at Samsung after the Korean firm's Note 9 was unveiled. This week however it was two South African companies who stepped into the ring: Cell C and Rain. The former dragged its new data-only rival through the mud on Monday with an advertisement posted to YouTube. Rain has come under pressure from users for "teething problems" and spotty coverage across South Africa's major cities. It seems that Cell C was keen to highlight these issues. We're blown...

  • Spotify may soon let users skip advertisements

    In an extremely brave and risky financial play, Spotify may soon allow free tier users to skip audio and video advertisements whenever they want. At present, free users are not allowed to skip ads at all, but that could soon change according to a report by AdAge. The Scandinavian streaming service is currently testing the tweak to its free tier in Australia. Users Down Under are allowed to skip ads whenever they like, getting back to their voracious music consumption sooner. Spotify is also making note of which ads users of skipping, building up a playlist of relevant ads, if you...

  • Soon you’ll be able to test L’Oreal’s cosmetics using augmented reality

    If you love shopping online, especially for cosmetics, but always wanted to try things on before making that risky purchase -- it may soon be possible. Cosmetics brand L’Oreal, with the aid of its recently-acquired AR company ModiFace, has teamed up with Facebook to create augmented reality (AR) testing tool to help online consumers make informed decisions about their make-up. For L’Oreal, it's a play that opens up its product to various social channels, notably Instagram. "We are at that magical moment when technologies have matured enough and consumer appetite for using them is growing everywhere. We are very excited about that...

  • How machine learning will revive radio in South Africa and beyond

    Over the past decade, the dazzling rise of digitally-driven technologies has had a profound effect on almost every industry. Within the broad sphere of media and advertising, new technology has been hailed as both hero and villain. Print media, for example, has faced a catastrophic decline in readership as audiences turn to online platforms. Similarly, broadcast media has been challenged to find growth in advertising revenue as digital platforms become more widely used. One of the oldest and most beloved of media platforms -- radio -- has also been under threat. Yet in the case of radio, and more specifically, radio...

  • Netflix’s ‘Man in a Van’ ad is really going to annoy satellite TV companies

    It's safe to say that Netflix South Africa has adopted the Wendy's brand of guerilla marketing, this after its latest ad dropped in the country this week. Dubbed "Man in a Van" and starring South African comedian Jason Goliath, the 97-second long short pokes fun at satellite options' often convoluted installation methods. Okay, mainly Multichoice's DStv, to be honest. XD. Although it was off to a slow start, the ad has now racked up more than 44 000 views on YouTube since it debuted two days ago. On Twitter, it has also accrued a further 3000 retweets with more than 5000 likes. It's not...

  • KFC South Africa’s hilarious World Cup ad hits 9GAG

    Congrats KFC South Africa, you're now 9GAG famous. The website laced with memes and funny videos posted a clip of KFC South Africa's pre-World Cup advertisement, featuring a footballer "making a meal" of a tackle. And no, surprisingly, Neymar isn't starring in it. The clip was published to 9GAG's Instagram account of some 45.6-million followers early Thursday. The post has since amassed more than 3.5-million views, 60 000 likes, and more than 13000 comments. KFC South Africa must be loving the free publicity too. Its Instagram account in comparison has just 24 000 followers in total. If you haven't yet seen the ad, watch...

  • Dear Digital Industry, it’s time to break data creativity out of their silos

    "Data is the new oil" is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your customers, advertisers are told, means that you can target them with pin-point accurate messaging, saving you money and delivering real business results to your clients. While there is an element of truth in this sentiment, there is a tendency among those who express it to see data as a panacea for all of advertising’s problems. Those on the other side of the fence fear that a focus on data will ruin the creativity on which the advertising...

  • The future of marketing is data-driven, creative, and (most importantly) people-based

    For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or social spaces, agencies have largely stuck to the same old methods of coming up with a piece of creative and broadcasting it to the widest audience possible. Thing is, there’s plenty of evidence that those methods no longer work, not in the sense that they’re supposed to: increasing sales of a product or use of a service.  All the metrics so beloved of digital advertisers -- views, clicks, engagement, time on site -- mean little if...

  • This ‘Kitten Kollege’ YouTube series is the cutest thing you’ll watch today

    Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me. That's probably why I've been watching pet company Whiskas's Kitten Kollege YouTube series for the past 20 minutes. Uh, yes, I'm totally working. The series takes the idea that anyone (and any species) can learn anything on the internet to heart. "Adopting a tiny kitten is a magical experience, it literally takes seconds after introducing the curious little feline to your home that you realise two things: firstly, cats are...

  • The omni-channel experience and its true definition

    The omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of problems that make omni-channel something quite difficult for brands to get right; which is quite troubling as the core of the omni-channel experience is not a new concept. The omni-channel experience has been around since we first started promoting goods and services; but for some reason the race to digital migration has confused the issue. What is the omni-channel experience? At its very core, the omni-channel experience is about ensuring that no matter where a customer or prospect...

  • Data analytics and its impact on your business

    We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything we do leaves a trail. With IoT becoming more of a reality each day with almost every home appliance potentially getting an IP address. Data analytics is the art of recognising the patterns in this melange of data and extracting meaningful behaviour altering insights from it. The career of a data scientist is relatively new. As a degree (yip; you can get a degree in data science now) is one of the fastest growing disciples in varsities today. The...

  • Embracing video in sales and marketing

    As sales specialist Chris Murray puts it: "The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?". That’s a true, transparent statement that showcases the value of empathy and authenticity in sales and marketing. One means of making this a reality for customers is by introducing video as a channel. Video goes beyond what’s possible when you’re only using voice calls, emails or online chat as sales and marketing mechanisms (or a combination), it presents an intimate, face-to-face experience that provides many opportunities for enhanced sales and...

  • Facebook’s shifting algorithms and the importance of owning your own lists

    Over the last month, since Mark Zuckerberg announced Facebook’s meaningful interactions update, brands have been trying to find a way to keep their stories in follower feeds. Although Facebook may not have intended to cause panic, the thought of losing hard-earned followers has had many marketers wondering how to avoid getting lost in a sea of family news and group updates. Those who have invested in cross channel marketing strategies will likely not have too much to worry about, but those that have not diversified traffic will definitely feel the pinch. One thing that the latest algorithm update has brought home,...

  • 7 digital conferences to attend in South Africa in 2018

    If you’re anything like me, a person who plans and makes lists for everything, you will probably appreciate that I lock important events into my diary long before tickets to the best digital conferences are sold out. Each year I research upcoming conferences, networking events and expos that relate to my job as a digital transformation consultant. The problem is, there are dozens to choose from and some of them don’t always live up to expectations. Don’t fret though. Here is my curated list of industry events with a short breakdown of what you can expect from each. If conference budgets...