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Advertising and Media

  • Facebook’s shifting algorithms and the importance of owning your own lists

    Over the last month, since Mark Zuckerberg announced Facebook’s meaningful interactions update, brands have been trying to find a way to keep their stories in follower feeds. Although Facebook may not have intended to cause panic, the thought of losing hard-earned followers has had many marketers wondering how to avoid getting lost in a sea of family news and group updates. Those who have invested in cross channel marketing strategies will likely not have too much to worry about, but those that have not diversified traffic will definitely feel the pinch. One thing that the latest algorithm update has brought home,...

  • 7 digital conferences to attend in South Africa in 2018

    If you’re anything like me, a person who plans and makes lists for everything, you will probably appreciate that I lock important events into my diary long before tickets to the best digital conferences are sold out. Each year I research upcoming conferences, networking events and expos that relate to my job as a digital transformation consultant. The problem is, there are dozens to choose from and some of them don’t always live up to expectations. Don’t fret though. Here is my curated list of industry events with a short breakdown of what you can expect from each. If conference budgets...

  • How to get the most from your lead scoring model

    Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of handing over qualified leads, helping to align sales and marketing teams in a way that drives ROI and reduces wasted time and effort. Despite the benefits lead scoring offers, many businesses end up scoring leads manually, using a combination of guesswork and customer track record. In order to see genuine results from this strategy, you first need to ensure that your lead scoring model is set up for success. Leads typically fall into two broader categories: explicit...

  • How AI will put the ‘kapow’ back into marketing

    It seems like everyone is talking about artificial intelligence (AI) being a game changer, but how many marketers really understand how AI is changing marketing today? Albert Einstein famously remarked in conversation with Werner Heisenberg: "You know in the West, we’ve built a beautiful ship, and in it, it has all the comforts. But actually, the one thing it doesn’t have is a compass and that’s why it doesn’t know where it’s going". AI is the compass that steers our ship and keeps us as marketers on the journey. AI is sure to transform the universe and world in ways we...

  • Using social media for authentic lead nurturing

    Authentic is a word that is all too often abused in the digital space. From a lead nurturing perspective, however, authentic connections have become crucial in a space that has become increasingly cold, competitive, and crowded. The average consumer will receive countless messages on any given day -- emails, SMS messages, social media posts, blog posts, SEM ads. Of those messages, the ones that will be heard are almost always those that do not seem like they are trying to be heard. Think about it this way. Which do you respond to personally: a sponsored social media post or a post...

  • Facebook bans cryptocurrency ads

    Facebook has said it will ban ads related to financial products and services like cryptocurrency, binary options and initial coin offerings. The move is a bid to "improve the integrity and security of ads", as it believes that many companies promoting cryptocurrrency are scams and not operating "in good faith". Facebook has issued a ban on cryptocurrency ads for fear of scams With its technical jargon and complicated premise, cryptocurrency is a natural medium for scammers to lure in the uninformed. Initial coin offerings (ICOs) -- which offer buyers the chance to get in on a new cryptocurrency before launch -- provide a barely-regulated avenue...

  • Business Insider South Africa set to launch February 2018

    South Africa will soon get its own edition of Business Insider, thanks to a partnership between the latter and Media24. Launched in 2007, Business Insider covers a host of topics, from business (obviously) to technology, finance and "other industry verticals". Business Insider South Africa will become the 15th and latest international edition of the brand, known for also publishing the likes of Markets Insider. "We’re thrilled to launch Business Insider South Africa as our latest international site," said Henry Blodget, the publication's CEO. "Media24 has a deep understanding of business media -- and the digital space -- so it's the perfect partner to...

  • Drive retention with a post-purchase ecommerce marketing strategy

    Do you have a post-purchase strategy in place? Are you focusing your efforts not only on bringing in new customers but also nurturing existing customers? If you have not begun to think about how you can target customers at every stage of their journey, from the moment they arrive on your site, to their initial purchase, and subsequent purchases, you are missing out on the chance to improve your average order size, value, and frequency. This year, it’s time to take a closer look at your post-purchase strategy to see how you can turn a one-time customer into a brand advocate. Request...

  • Fake news catches Helen Zille, Cyril Ramaphosa off guard

    During the 2016 US presidential election, "fake news" was a hot topic. Articles about Hillary Clinton declaring Sharia law permeated the web, as did the likes of one that claimed Donald Trump had called Republicans the "dumbest group of voters". These stories were largely coming from places like Macedonia -- where companies (known as "troll factories") were earning massive ad revenue -- and Russia, where it's alleged the Kremlin had a part to play in the election's outcome. But just because these motives were rooted in the US, as well as its potential for clicks, doesn't mean other countries aren't susceptible...

  • How to build genuine trust with lead nurturing

    In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays in the process. Without trust, however, even the warmest leads will end up going cold before you have had a chance to convert them into actual sales. Trust is hard to win and easy to break. The good news is that when trust is there, reputation, engagement, conversion, and loyalty quickly follow. How do you go about increasing trust with your lead nurturing efforts? For starters, you could try the following simple steps. Know your audience Before you can...

  • Watch: Sassy Namibia invites Americans to visit its ‘shithole’ country

    They say no publicity is bad publicity, and they may be right in the case of Namibia. This week marked the second time the country has been the recipient of an insult from US President Donald Trump. But it seems that calling African countries "shitholes" was the last straw, at least for one Namibian. A YouTube video published by German-Namibian rapper EES takes Trump's remarks and transforms them into a novel tourism reel. Wearing the putrid adjective as a badge of honour, the video paints Namibia as a hotbed for potential visitors, alluding to its various destinations shaped like shitholes and elephants...

  • Uber’s wildly odd ad will resonate with Capetonians stuck in traffic daily

    Uber's first advertisement highlighting the plight of commuters in southeast Asia may just trigger a nerve for those stuck in traffic in Cape Town and Johannesburg daily. Filmed in Bangkok with 200-odd extras, the company's ad trades automobiles for Flintstone-inspired box cars. But that doesn't mean there's any less chaos. From drivers stealing parking spots, to others cutting in ahead of lanes, to those select few who believe one-ways are in fact safe for bidirectional traffic: the video is practically what every road user experiences every day. Perhaps with less cardboard. While the ad is undoubtedly stupid, remarkably silly and deliberately extra,...

  • Facebook evens the playing field by discontinuing ‘dark posts’

    At the end of October, Facebook broke the news that it planned to introduce a new advertising feature that would lead to any paid posts run by brands becoming readily visible to anyone who visited the page. What this effectively means is the end of the concept known as "dark posts", which allowed brands to choose not to publish specific pieces of content organically to their page, but instead, only promote them to a highly specific audience via paid budget amplification. Although the change comes as a direct response from Facebook to combat unfair paid political tactics on social media channels,...

  • Keywords have fallen from grace, but they’re nowhere near dead

    The tattered rags hanging off the broken frame. The nervous sidle into the corner of the eye. The virtual arms reaching out for a crumb of recognition. Keywords have fallen from SEO grace, misused and abused by those who wanted to shoot to the top of Google’s rankings at any cost. A cost too high for even the keyword to carry as bulging pages stuffed with repeated words and so-called experts pretending to claim the ultimate insider knowledge ripped at its foundations. In short, bad service providers, fake SEO experts and a lack of understanding around their impact and capability...

  • ‘Ready for a Dove shower?’ Cosmetics brand angers the internet with ‘racist’ ad

    Cosmetics brand Dove has become the bane of the internet after it posted an advertisement considered to be racist. The ad, which was last week posted to Facebook, takes the form of a three-second long GIF. It depicts a black, dark-haired woman removing her shirt, to reveal a white red-haired woman. Screengrabs of the advertisement later appeared on social media. Lol did this even look right to y'all? I mean your whole team sat down and cleared this bullshit right here? How? pic.twitter.com/WzsZfpkxAr — Musimbwa (@UNcubeOthungayo) October 7, 2017 "Ready for a Dove shower? Sulfate Free with 100% gentle cleansers, our body wash gets...