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Advertising and Media

  • SEO’s working, but what’s next? Site speed optimisation and conversion rate

    You’ve just sat down to scrawl through your latest SEO report and your website’s rankings are finally blowing you away. After months of on- and off-page SEO efforts, you’re ranking well for the right search terms in your industry, your organic search traffic is something to boast about, your bounce rate is on a definite downturn and visitors are spending a respectable amount of time on whatever page they land on. It’s obvious that whatever you’re offering up to the search engine Gods is hitting the sweet spot. Not one to be complacent however, a new question pops into your head: I’m...

  • KFC South Africa’s hilarious World Cup ad hits 9GAG

    Congrats KFC South Africa, you're now 9GAG famous. The website laced with memes and funny videos posted a clip of KFC South Africa's pre-World Cup advertisement, featuring a footballer "making a meal" of a tackle. And no, surprisingly, Neymar isn't starring in it. The clip was published to 9GAG's Instagram account of some 45.6-million followers early Thursday. The post has since amassed more than 3.5-million views, 60 000 likes, and more than 13000 comments. KFC South Africa must be loving the free publicity too. Its Instagram account in comparison has just 24 000 followers in total. If you haven't yet seen the ad, watch...

  • Dear Digital Industry, it’s time to break data creativity out of their silos

    "Data is the new oil" is a phrase we’ve all seen, in some variation, in conference presentation after conference presentation. Knowing everything about your customers, advertisers are told, means that you can target them with pin-point accurate messaging, saving you money and delivering real business results to your clients. While there is an element of truth in this sentiment, there is a tendency among those who express it to see data as a panacea for all of advertising’s problems. Those on the other side of the fence fear that a focus on data will ruin the creativity on which the advertising...

  • The startling numbers behind Africa’s Wikipedia knowledge gaps

    Wikipedia is one of the internet's most trafficked websites. We've likely all visited it at least once, and spent countless nights travelling through informational rabbit holes. But as the flagship project of the Wikimedia Foundation, Wikipedia is the key conversational pivot on which the Wikimania 2018 conference -- now just a month away -- will centre. Cape Town has won the rights to host the 14th edition of the event, and it's a pretty big deal too; the event moves from country to country each year, so it's likely that this will be South Africa's first and last time hosting...

  • Cape Town to host Wikipedia’s ‘Wikimania’ conference in July

    Wikipedia is hosting its annual conference in Cape Town in July. Announced by the non-profit today, Wikipedia's Wikimania conference will be heading to the African continent for the first time, bringing with it volunteers from around the world and Wikipedia royalty. "Attendees will be made up of members of the global Wikimedia movement, including those who volunteer their time to edit and improve Wikipedia articles, create bots, or organise events and projects to draw more content onto Wikipedia and the Wikimedia projects," the company wrote in a press release. "Other open knowledge  advocates will also attend, along with local academics, teachers, heritage...

  • The future of marketing is data-driven, creative, and (most importantly) people-based

    For most of its history, digital marketing has largely involved adapting traditional marketing methods to the digital space. Whether in the online, mobile, or social spaces, agencies have largely stuck to the same old methods of coming up with a piece of creative and broadcasting it to the widest audience possible. Thing is, there’s plenty of evidence that those methods no longer work, not in the sense that they’re supposed to: increasing sales of a product or use of a service.  All the metrics so beloved of digital advertisers -- views, clicks, engagement, time on site -- mean little if...

  • Africa Check’s Promise Tracker reveals how little your government has done

    Governments, like potential Bumble matches, will say anything to get you to swipe right on that election ballot paper. And often, those promises made during the campaign trail are never kept. Fact-checking website Africa Check today unveiled a tool to help voters keep track of their ruling parties' promises. It's aptly dubbed the Promises Tracker. "They campaigned and promised to change your life for the better. You voted for them. But have they kept their word?" asks Africa Check. "We have picked out 10 key promises made by governments in Nigeria, South Africa and Kenya and are tracking progress on them." "Our tracker...

  • This ‘Kitten Kollege’ YouTube series is the cutest thing you’ll watch today

    Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me. That's probably why I've been watching pet company Whiskas's Kitten Kollege YouTube series for the past 20 minutes. Uh, yes, I'm totally working. The series takes the idea that anyone (and any species) can learn anything on the internet to heart. "Adopting a tiny kitten is a magical experience, it literally takes seconds after introducing the curious little feline to your home that you realise two things: firstly, cats are...

  • The omni-channel experience and its true definition

    The omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of problems that make omni-channel something quite difficult for brands to get right; which is quite troubling as the core of the omni-channel experience is not a new concept. The omni-channel experience has been around since we first started promoting goods and services; but for some reason the race to digital migration has confused the issue. What is the omni-channel experience? At its very core, the omni-channel experience is about ensuring that no matter where a customer or prospect...

  • Data analytics and its impact on your business

    We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything we do leaves a trail. With IoT becoming more of a reality each day with almost every home appliance potentially getting an IP address. Data analytics is the art of recognising the patterns in this melange of data and extracting meaningful behaviour altering insights from it. The career of a data scientist is relatively new. As a degree (yip; you can get a degree in data science now) is one of the fastest growing disciples in varsities today. The...

  • Embracing video in sales and marketing

    As sales specialist Chris Murray puts it: "The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?". That’s a true, transparent statement that showcases the value of empathy and authenticity in sales and marketing. One means of making this a reality for customers is by introducing video as a channel. Video goes beyond what’s possible when you’re only using voice calls, emails or online chat as sales and marketing mechanisms (or a combination), it presents an intimate, face-to-face experience that provides many opportunities for enhanced sales and...

  • The ongoing evolution of SEO content

    Like many other areas of digital marketing, SEO content has evolved a great deal over the last two decades. As search engines get smarter and algorithms get tougher, content has had to adapt in order for pages and websites to continue ranking in the SERPs. Many websites that previously enjoyed top positions have found themselves pushed to the back, while others have battled to get ahead in the first place. Although content is one part of a far bigger picture within the SEO landscape, it is important enough to be a major deciding factor when search engines crawl websites. Some of...

  • Facebook’s shifting algorithms and the importance of owning your own lists

    Over the last month, since Mark Zuckerberg announced Facebook’s meaningful interactions update, brands have been trying to find a way to keep their stories in follower feeds. Although Facebook may not have intended to cause panic, the thought of losing hard-earned followers has had many marketers wondering how to avoid getting lost in a sea of family news and group updates. Those who have invested in cross channel marketing strategies will likely not have too much to worry about, but those that have not diversified traffic will definitely feel the pinch. One thing that the latest algorithm update has brought home,...

  • 7 digital conferences to attend in South Africa in 2018

    If you’re anything like me, a person who plans and makes lists for everything, you will probably appreciate that I lock important events into my diary long before tickets to the best digital conferences are sold out. Each year I research upcoming conferences, networking events and expos that relate to my job as a digital transformation consultant. The problem is, there are dozens to choose from and some of them don’t always live up to expectations. Don’t fret though. Here is my curated list of industry events with a short breakdown of what you can expect from each. If conference budgets...

  • How to get the most from your lead scoring model

    Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion. For lead nurturing, scoring simplifies the process of handing over qualified leads, helping to align sales and marketing teams in a way that drives ROI and reduces wasted time and effort. Despite the benefits lead scoring offers, many businesses end up scoring leads manually, using a combination of guesswork and customer track record. In order to see genuine results from this strategy, you first need to ensure that your lead scoring model is set up for success. Leads typically fall into two broader categories: explicit...