Advertising and Media

Apple drops a wedding cake on an iPhone 11 Pro, because advertising

With the launch of its iPhone 11 Pro range last week, Apple also dropped a pair of promotional ads showing off the device’s triple-camera…

Who knew an ad for Apple AirPods could be this adorable?

Product advertising is supposed to fill you with a lust for that product, even if you don’t need it. Apple probably wrote the damn…

iStore Meets melds Apple marketing and South African celebs with education

iStore in South Africa on Tuesday announced the launch of “inspirational and informative” iStore Meets across the country. The events, which will take place…

South African digital agency Black Beard rebrands to Basalt

South African digital agency Black Beard has rebranded to Basalt, the company announced last week. The company believes that the rebrand reflects its “the…

Trust me, I’m Mac Book: Microsoft trolls Apple in its new Surface Laptop ad

The flames of a long standing war between Microsoft and Apple were fanned on Wednesday when the former released an ad featuring the favourable…

Why email is one of the most powerful tools for building customer trust

email. Those that get it right stand to reap massive rewards, not least because loyal customers spend more. Because trust is built over time,…

Centralising your marketing data is key for business growth [Opinion]

A massive shift is happening in the marketing world. Increasingly, brands are moving towards a hybrid model where agencies are working alongside internal marketing…

Instagram is letting companies ‘promote’ influencers’ posts as ads

Instagram is about to shove even more advertising down your throat according to a new blog post on Tuesday. The social network announced that…

You should care about Gmail’s dynamic content: here’s why

Google recently announced that it was rolling out a feature that will allow Gmail users to see dynamic content inside emails. Initially limited to…

9 tips for getting the most from your ecommerce SEO

Even after all its changes in algorithms, SEO is still seen as something as an after-thought for many industries. For the ecommerce industry, SEO…

Lego pokes fun at foldable smartphones with its ‘Lego Fold’ reveal

Lego might have joined the foldable smartphone war with its very own “Lego Fold”, it revealed on Twitter. “A stunning 5-inch cover display unfolds…

Facebook will soon tell you the origin of the ads on your Newsfeed

In an announcement posted to its Advertisers Hub, Facebook has revealed new transparency updates for users. Spotted first by TechCrunch, the updates will inform…

6 big trailers and ads from the 2019 Super Bowl

On Sunday, the 53rd edition of the Super Bowl took place in Atlanta, USA, and as the American sporting tradition dictates, a number of…

Gillette ad addressing toxic masculinity draws heavy criticism online

On Tuesday, personal care company Gillette posted a short film titled “We Believe: The Best a Man Can Be” to YouTube, which has sent…

Google Chrome will start blocking harmful ads globally from July

Google Chrome will block harmful ads worldwide from July 2019, following the new standards determined by the Coalition for Better Ads. “Today, the Coalition…

AT&T renames its 4G service ‘5G E’ and its rivals are not happy

Network operators spend a large wad of the cash you send them formulating new marketing campaigns. But while some are awkward (if not downright…

Dolce & Gabbana offends China, then claims its Instagram was hacked

Italian fashion brand Dolce & Gabbana is facing a huge PR dilemma after a tone-deaf advertisement was published to social media, mated to leaked…

Google Chrome 71 could ad block your entire website

Google has revealed a new plan further to protect Chrome users against abusive ad content. “Starting in December 2018, Chrome 71 will remove all…

Google recruits Will Smith to flaunt the Pixel 3’s selfie mode

Google hasn’t really done much to market its Pixel devices. But after the Pixel 3 launched earlier this month, the company’s seemingly all in….

Bad data is harming your email marketing efforts: here’s how to fix it

Anyone who’s spent any time around the marketing space knows how valuable data is. It’s no accident that the value of data is frequently…

Watch this painted elephant ‘fly’ across a billboard

Billboards can be obnoxious pimples on the picturesque face of South Africa’s beautiful landscape, but this example is perhaps an exception to the rule….

Cape Town’s the real star of Apple’s Watch Series 4 ad

Apple may have been trying to showcase its new Apple Watch Series 4, but its one filming location in particular glimpsed within its new…

South Africa rejoice: no load shedding scheduled for Sunday, says Eskom

Google Maps now features four new road incident report categories

Google’s Live Caption can officially caption Pixel 4 videos in real time

Here are five SA hardware startups making waves in 2019

Here are the nine startups pitching today at Seedstars Kampala

Mauritian edtech Eco-Warriors wins Seedstars Port Louis

Nintendo’s ‘Ring Fit Adventure’ hits South Africa for R1299

3 (more) phones under R500 that will run WhatsApp in South Africa

Google’s Stadia controller won’t be totally wireless at launch

What other parts may need to be replaced with my windscreen? [Sponsored]

African car company Mureza to debut Prim8 mini-SUV at Automechanika Johannesburg

2020 Nissan GTR 50th Anniversary edition hits SA, starts at R2.4m