Africa’s booming tech scene has no shortage of unicorn dreams and startup success stories. But behind every breakout company is often a network of…
Why social media is the leading influencer for authentic audience reach
Social media has become an influential community channel and the current apparent bridge for authentic connections with audiences. Today it’s pretty clear that users…
9 tips for getting the most from your ecommerce SEO
Even after all its changes in algorithms, SEO is still seen as something as an after-thought for many industries. For the ecommerce industry, SEO…
SEO’s working, but what’s next? Site speed optimisation and conversion rate
You’ve just sat down to scrawl through your latest SEO report and your website’s rankings are finally blowing you away. After months of on-…
The ongoing evolution of SEO content
Like many other areas of digital marketing, SEO content has evolved a great deal over the last two decades. As search engines get smarter…
