The intrinsic quality of the back link is derived from the content from where it is generated. In order to reeve maximum benefit from a back link it is essential that it is factually collaborated with the content. The content which carries the back link should be able to relate with the anchor text and the target market that you want to get linked through the back link. The back link will only command a better SEO value only if it has the contextual relevance with the published topic along with a higher page rank store.
Page rank score attributes to the rating score provided by the famous Google by evaluating the page authority of all web according to its rating system that varies on a scale of 1-10. The link authority is evaluated as for example. The link authority of any page with PR8 will be higher than that of a page with PR3.
For an efficient SEO link building process the back links should be made with high authority and contextual relevance. Furthermore the back links that you create should be natural and well acquainted with the anchor text.
Work on the following content tips below to create powerful and relevant back links:
1. Maintain a blog
In order to benefit from powerful back links you need to create and maintain a blog on separate domain that that of your website. Publish blog posts with contextually relevant back links in them that redirects the readers to your web pages.
2. Visual content and graphical aid
Take help by creating graphical content for e.g. info graphics, comparison charts and related visual content. Such visually attractive content can increase the visibility of your posts and can direct more traffic through your back links to the desired pages.
3. Guest blogging
Guest blogging is another very effective way of creating quality back links. You have to find blogs and then request the owners to publish your post as a guest posts. Remember the post will only be published if it’s interesting, non-plagiarized and is written on a topic that is relevant to the blog. Normally you will be permitted to include a back link in the author section of the blog.
4. Make use of press releases
Publish press release whenever possible about any new update in your product line, website or anything relevant. Make sure to find those publication sites that allow you to add links in the content.
5. Provide back links to other posts
Providing back links to other posts which can be from another blog, a news release, or an info-graphic will establish better trust for your post. By linking back to other posts you not only gain trust and popularity but also vital visibility as your post will also appear if someone searches the other posts that you have back linked to in your content.
6. Blog commenting and reviews
Another proven SEO link building technique is blog commenting and review publishing. Although not much regarded after the launch of the latest Google algorithm, but still used by many search engine optimizers around the globe. Blog commenting and review publishing allows you to drop your link on any other blog post or a review publishing website and work wonders for you to better your organic search results.