SEO

The blurred line between content marketing and SEO

The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is…

Blend content marketing and SEO to reach more customers than ever before

Great content helps you earn links that increase domain authority, improving your search rankings. It also helps you earn familiarity with your audience, building…

Here’s how to get quality backlinks… and not piss off Google

Backlinks were the original ranking factor that Google’s PageRank algorithm considered when ranking websites in order of their popularity and importance for a user’s…

What does the future of SEO look like?

Every year you’ll find a barrage of content about SEO in that year and what takes to be successful and everything else. Like most…

You need to focus your marketing efforts on search intent: here’s why

Search intent is one of the most important aspects of search engine optimisation (SEO). Do you know what it means? For the most straightforward…

5 SEO tips for optimising your Magento store

Since its inception in 2008, Magento has grown in popularity from a simple niche ecommerce platform into a universally-respected Content Management System for the…

Penalised by Google? Here are 3 steps to righting that

So you pushed the limits in terms of link building — you built links to your site that weren’t exactly squeaky clean or natural….

Acing SEO on foreign soil: here’s what you need to know

Any consumer business competing on the web must be optimised for search, using tactics such as search engine optimisation (SEO) of its visible content…

Looking back, looking forward: how Google’s 2013 search changes are impacting 2014

While Google’s search changes didn’t grab as many headlines in 2013 as they did in previous years. Its various updates are however having some…

For the love of all that is good in this world, write your content for humans — not robots

If you are reading this, chances are you have heard about search engine optimization before and most likely about content marketing as well. You…

Google’s Matt Cutts: +1s don’t affect search ranking

It looks like Google’s head of search spam Matt Cutts has threw the SEO crowd another curve-ball when he took to Hacker News to…

Busting the myths: why linking out will not kill your website

In terms of marketing, SEO (Search Engine Optimisation) has got the worst reputation by far. Part of the reason for this is that SEO…

Traditional SEO copy: is it still feasible?

“For those of us who aspire to be original, predictability can be the worst kind of banality.” – James Spader, as Alan Shore, in…

How to tell if your business really needs an SEO retainer

If you want your organisation to succeed in today’s digital landscape, you need to ensure that your website is easily found on search engines,…

Why SEO isn’t evil by search guru Rand Fishkin

Anyone working in Search Engine Optimisation (SEO) will tell you it has a bad rep. But does it have a bad rap? SEO is…

How Google’s Penguin update is changing publishing… for the better

Both updates to Google’s algorithm in the recent past (Panda and Penguin) are going to have a profound effect on not only SEO but…

How Google’s recent algorithm changes are encouraging negative SEO

This is shocking and it’s a direct result of Google’s algorithm changes. Here’s a case study, courtesy of SEOBook, of a website being prepared…

Self-driving cars: Google’s greatest act of obfuscation?

It’s remarkable how few journalists understand Google’s business and how what it does or doesn’t do affects massive volumes of commerce around the globe….

Microsoft is replacing the old Edge browser via a Windows 10 update

Covid-19 and African tech startups roundup [04/06/2020]

Aptive Capital calls on startups to apply to pitch online for $10k investment

The New Normal: For SA to beat Covid-19, let’s help the tech sector grow [Opinion]

Huawei P40 Pro review: steadily built on compromise

Samsung Access turns the smartphone into a subscription service

Redmi Note 9S: Xiaomi reveals SA launch date and pricing

BMW’s new 4 Series design is potentially divisive

Isuzu’s MU-X SUV gets upgraded safety features, design tweaks

The new BMW 5 Series is now a high-performance hybrid

SEO