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All posts by Dewaldt Huysamen

Dewaldt Huysamen
Dewaldt Huysamen is a Google Regional Trainer chosen by Google with over 6 years experience in Inbound & Paid marketing. He specialises in SEO, User Experience Optimisation, Conversion Rate Optimisation, Google AdWords, Advanced Reporting and intense Research and Development. Serving clients that spend between R5000 per month up to R500 000 per month or more.
  • Looking back, looking forward: how Google’s 2013 search changes are impacting 2014

    While Google's search changes didn't grab as many headlines in 2013 as they did in previous years. Its various updates are however having some serious ramifications and while some of those became obvious last year, it's likely that we'll only see what their full effect in the later parts of 2014. With that in mind, we've rounded up what we think are some of the most significant changes Google made to search last year and tried to give you an understanding of how they'll impact on your life this year. We will also look at what I...

  • Google Enterprise EMEA VP: Enterprise is Google’s fourth pillar

    I recently attended Google’s Enterprise Roundtable Event where I was fortunate enough to hear from the Vice President of EMEA Google Enterprise, Sebastien Marotte. Accompanying him were two existing organisations, Civcon and Extrabold, which have implemented Google Enterprise products helping them with business transformation, growth and improved productivity. With over 10 000 companies signing up every day for Google Apps for Business, it's easy to see why Enterprise is considered the fourth pillar of Google. Marotte, who used to work for Hyperion (a company acquired by Oracle in 2007) provided a number of insights into Google Enterprise: Google Enterprise is one...

  • 10 big lessons for anyone looking to market themselves on YouTube

    I was recently fortunate enough to attend two really cool Google events: Engage and YouTube All Stars. Getting the chance to interact with some of the intriguing innovations and latest news to do with Google is pretty cool. Getting the chance to do so with products developed solely to help any business out there succeed on and off-line is even cooler. Engage was divided into three segments -- Pitch Perfect, AdWords Bootcamp and Above & Beyond -- meaning that you could tailor your experience according to your interests. The presentation that stood out for me surrounded building and maintaining client...

  • Social media expectations and strategies to keep in mind for 2013

    Social media activism in 2012 highlighted the importance of interaction between citizens and spurred fears in the hearts of politicians and global entities. It has become apparent that people increasingly listen to the opinions of online friends and eagerly share information. At the same time companies have realised how vulnerable they can be once people focus on their poor performance. To this end, the ITU meeting aimed at providing governments more control over the internet has also sparked an outrage over privacy. Hacker and consumer groups have targeted some of the major players and security weaknesses have come to...

  • Why every SEO pro should be using Google Data Highlighter

    If you are an SEO professional or a business with a website that list events like a blog covering the latest concert dates for instance, well then you want to continue reading and start using Google Data Highlighter. This innovative tool helps to teach Google about the pattern of event-related data on your website. All you need to do is use data highlighter and tag the data fields on you website by clicking, dragging and thus of course highlighting the field and naming it for instance; name, date, venue, address etc. The bottom line why you should be using this feature...

  • How to make the best of your new Twitter profile

    As you all know back in September this year Twitter brought out a new look to its users' profile pages. The new header photo brought more personalisation and branding options which definitely are worth implementing, especially if you are a business that is serious about your online social presence. Twitter announced that as of 12 December everyone will be switched over to the new look, whether you have a header image or not. Those profiles without a header image will have a default grey block in its place. So if you have a Twitter profile I suggest you get cracking...

  • Google’s Digital Creativity Guidebook: unveiling innovation potential

    Google has recently published a new interactive guide on creativesandbox, namely the Digital Creativity Guidebook. This virtual feature displays some of the top digital commodities where Google has a finger in the pie. There are a few new creative opportunities from Google for searchers as well as advertisers and companies worth a look in this guide. It also features some case studies and with a click delivering more detailed info on some of the creative opportunities. In specific order here are the creative opportunities found in the digital guide: YouTube -- Unlock the full power of online video for your brand. Here...

  • How to get your Google back on Windows 8

    Google has created a site for Windows 8 users called: “Get Your Google Back”. For those of you that are planning on buying Windows 8, this will be a definite app to install if you are a Google fan. It is not available from the Windows Store on your Metro home screen, so this is the only way for now to install the new Google apps. The first thing I noticed after I installed Windows 8 RTM was that no apps from Google were available on Metro, which disappointed me a little. Luckily Google came to the rescue by building...

  • Facebook Offers for Pages: An awesome weapon in any social campaign

    For the past several months Facebook has been experimenting with a small number of businesses that have pages concerning a new feature called Facebook offers. This is truly an awesome weapon for any serious social media marketing campaign. To qualify all you need is a Facebook page and 400 fans or more. Facebook offers are rolling out starting with as little as US$5 in order to use offers. The whole idea is to share discounts or other special promotions whereas the user needs to claim the offer and follow its instructions to claim the discount. When the user claims it...

  • Chrome Time Machine: see the history of the world’s favourite browser

    Google just announced its Chrome Time Machine, a website which takes you through the dynamic changes and developments of Chrome from 2008 up until 2012. And the browser has definitely grown and improved over the years since it was born on 2 September 2008. One of the biggest milestones was reached on 5 August 2009 when HTML5 capabilities were built into Chrome as default. This is why Chrome is the overall winner and the rest of the browsers do not even come close, where some still do not even support HTML5. The day this unique internet browser was born, it simultaneously...

  • Google Maps: Now with real-time traffic overlay

    We recently reported on the massive changes Google was making to its Maps offering. Today a few more of those updates roll out to the general public. As of today Google Maps traffic overlay is fully functional in seven new countries, including South Africa with cities like Johannesburg, Pretoria and Cape Town covered. Now when plotting a route from one point to another, Google maps will give you a few options with live traffic info and real-life time estimations for your trip. This is really amazing and the best part is, it's available for mobile devices as well. Recently I...

  • Facebook rolls out promoted posts: Goodbye Edgerank limits

    Facebook is rolling out its new innovative advertising medium, called Facebook Promoted Posts for Facebook pages. If you own a Facebook page you can now promote your status updates to your fans, forcing them to see it in their newsfeeds. Facebook works with an algorithm called Edgerank, which determines who sees status updates from Facebook pages. Normally only a limit number of your fans are reached with a new status update. With promoting posts you now can guarantee a number of fans to see your updates. What does this mean for businesses that have Facebook Pages? This means you no longer have...

  • Google Drive is out, but where is your privacy and ownership?

    "Ok so the new Google Drive is out, but what about ownership of your files and the privacy that comes with it?" This was my first reaction when I heard about the launch. I have a great understanding of Google and I am sure there is more to the purpose behind this new product than meets the eye. Microsoft SkyDrive and Dropbox are the two largest online storage services today, and yes Google took its time to join. As Google already delivers us with some remarkable services and features like Google Docs, integration with Docs, just makes sense doesn’t it? Comparison...

  • Hello Google Glasses, bye bye Siri?

    It's official, Google's Project Glass is here. This follows months of speculation about the project and what it would entail. In an official statement, the internet giant said: We think technology should work for you—to be there when you need it and get out of your way when you don’t. A group of us from Google started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment. We’re sharing this information now because we want to start a conversation and learn from your valuable input. So we...

  • Upset about Google killing SEO? Don’t panic, there’s a way forward

    A recent post by Jonathan Houston about Google punishing sites with too much SEO motivated me to write an article about how to make sure your site doesn't suffer. Do not wither: there is still a way forward. Link building that won't get your website rankings killed Ok the trick is first to understand one concept: “Natural Links” or what I like to call them “Natural Popularity Contest Votes” is the most important type of link you want to your website. The SEO agencies or experts that really want to get technical need to know and focus on link segmentation on a...