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All posts by Ross Sibbald

Ross Sibbald
Ross Sibbald is the Executive Head of Striata Marketing Solutions.
  • Bad data is harming your email marketing efforts: here’s how to fix it

    Anyone who’s spent any time around the marketing space knows how valuable data is. It’s no accident that the value of data is frequently compared to that of oil. Like oil, data’s real value lies in the way you use it. And just like the wrong kind of oil can damage your car’s engine, bad data can seriously harm your marketing efforts. This is especially true for email marketing, which is a vital part of the toolkit that enables organisations to speak directly to their customers. Bad data can impact everything -- from how many people see the messaging you send...