5 misconceptions that are holding your startup back from unlocking the cloud’s true value

In any developing economy, the potential benefits of ‘cloud based’ products, particularly for SMMEs, cannot be ignored. Yet for many a small business owner, the concept of ‘the cloud’ is still a foggy haze.

The ‘cloud’ is most easily understood by small business owners as software services that are accessed via the internet, rather than software loaded on your computer, and where you are only charged for what you use or the use of the software for a certain period of time as opposed to an outright purchase of the software. With cloud based software service you typically pay a monthly licence fee to use; you never own the software.

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