Stuck in the past: car dealers aren’t putting nearly enough of their adspend online

The process of buying a car has changed drastically over the last few years – most significantly, self-educated customers have made a decision long before they enter a physical dealership, minimizing the influence of the sales staff. Most purchases (as much as 70%) being with research conducted on a search engine, and most car buyers will consult no less than seven sources before coming to a decision.

There are also other influencing factors to contend with. According to Nielsen, 60% of shoppers consult peer reviews before making a purchase, and 59% of people consult friends and family for purchasing decisions.

Read more on Motorburn.