Anthropic says its AI will not be used to spy on customers, even in government contracts. Here is what that means for AI governance, enterprise trust and defence partnerships.
Stuck in the past: car dealers aren’t putting nearly enough of their adspend online
The process of buying a car has changed drastically over the last few years – most significantly, self-educated customers have made a decision long before they enter a physical dealership, minimizing the influence of the sales staff. Most purchases (as much as 70%) being with research conducted on a search engine, and most car buyers will consult no less than seven sources before coming to a decision.
There are also other influencing factors to contend with. According to Nielsen, 60% of shoppers consult peer reviews before making a purchase, and 59% of people consult friends and family for purchasing decisions.
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