If you throw enough money at something, it will succeed, yes? Well, maybe not always, but brand building does require a significant chunk of marketing budget. The top 100 brands on Interbrand’s latest survey of the world’s biggest company names know this very well.
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This is an industry standard that ranks companies from number 1 — Apple Inc. to number 100 — Nintendo. The focus of this article is more specifically on the automotive companies who in the past few years have seen significant gains in their brand value as more and more of the developing world enters the middle-class and the developed world exists low growth.
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