Beyond the handshakes: Ventureburn goes behind the scenes on SA Florist’s Dragons’ Den deal

When it was announced that the international phenomenon that is Dragons’ Den was coming to South Africa I, for one, was sceptical about how much value it could really add to the country’s entrepreneurial landscape. It is after all, an entertainment show and its success depends on its ability to keep people watching. That said, it was always obvious that there was intrinsic value for the entrepreneurs who did actually manage to get funding, if only because of the cash injection it would provide. Meeting with SA Florist founders Nicholas Wallander and Fraser Black however, it’s obvious that the power of the dragons goes way beyond the reach of their pockets.

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