How can online retailers optimise operations this Christmas season?

With festive season shopping now in full swing, some online retailers are discovering too late that they can become victims of their own success. Too many shoppers, attracted by too good a deal, can slow a website down or even take it down for hours, resulting in lost sales and potentially worse — reputational damage. In the price-sensitive South African market, shoppers are quick to respond to a special offer, which could backfire for the online retailer if its website isn’t reliable and rapidly scalable.

Online shopping giant Amazon is popularly quoted as saying as little as one-tenth of a second of latency costs them 1% in sales. Clearly, there is no room left for poor website performance in today’s competitive online market.

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