Introducing your stealth startup to the world is an exciting and monumental time. It’s the first step in determining whether your product is the right solution for the problem you’re trying to alleviate. It’s a way of getting data and a way to identify the market that resonates most with your product. And when the press opportunities start filtering in, you can’t help but feel like you’ve made it.
But when entrepreneurs release their product too quickly and botch their first impression, all the blood, sweat, and tears could be rendered useless.
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