Dear Kitten: Buzzfeed’s pre-Superbowl ad is totally adorable

In the US advertising space, no day on the calendar is as big as Superbowl Sunday. Even agencies from countries where people only have the loosest idea of what American Football entails will probably end up using the ads shown during the multi-hour sporting extravaganza in their case studies for the year.

In the second decade of the 21st century though, your Superbowl marketing efforts have to start long before the actual game. And by the looks of things, Buzzffed and Friskies have landed the first punch.

Read more: Yup, this just happened: Friskies ranked the top 50 most influential cats on the internet

Their pre-Superbowl ad, which is the latest in the “Dear Kitten” series, lampoons the way people act when it comes to Superbowl Sunday while being ridiculously cute at the same time.

Our favourite moment? The part where Cat urges Kitten to “walk right in front of the lightbox and sit down like you don’t know what’s going on”.