From the horse’s mouth: 7 tips every startup needs to follow in 2015

Did you know that in 2014 the world hit 52% of its entrepreneurial capacity? That’s according to the Global Entrepreneurship Index, which hosted last year’s 2014 Global Entrepreneurship Summit in Morocco. As this ecosystem of small businesses continues to grow and thrive, standing out from the crowd is going to become an increasingly difficult challenge. So, how can you do it?

We gathered advice from some of Africa’s most innovative startups, who have either received grants from Microsoft or who have started making waves in the startup space after participating in events such as Demo Africa. Whether you are starting your own business or developing the one you already have, here are seven tips you can follow this year.

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