Many website owners are constantly wondering whether their website’s content is up to standards by Google to get those hard-earned trusted organic rankings on the search results. Google has been quite busy over the last couple of months, and I must say, it’s quite interesting to see all the remarks of all the SEO “gurus” and “ninjas” when a new algorithm update is looming. “SEO is dead” and “Google killed SEO” is always trending in the SEO circles when a new algorithm update is launched.
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Even though the SEO game changes every year and we are basically in the hands of Google, one thing has always stayed the same – quality magnetic content is key with digital marketing. Not just any content, but “magnetic content”. I use that term because it describes exactly what it is – “magnetic”. Your content should not only attract the search engines, but your target audience as well that can share your content with their own circles.
I know that it sounds easier than it really is, but once you start only focusing on “magnetic content”, it gets really easy. Find below a couple of tips on how to make sure your content stand out and how it can help you with your digital marketing campaign.
Relevance
The most important aspect with magnetic content and link building is relevance. Buying traffic, followers, and likes doesn’t work because it’s never relevant. When publishing new content online, blog posts or social media updates, always make sure it is relevant to your target audience and not just the search engines. Targeting the search engines does work, but it’s pointless if you are not getting any targeted results from your content. Always create magnetic content for your target audience and don’t play the numbers game.
Unique
Being unique with your content is a key point with digital marketing. Being unique is an important function in gaining attraction on the digital web and the search engines. Your magnetic content should be written by real humans for people who will be interested in reading your content. If you are in a competitive marketplace, publishing unique content can help you stand out from your competitors. Google also places more importance in unique content.
Social media content
Social media plays a big role with digital marketing these days and various “social signals” have been integrated into Google’s algorithm. As explained above, buying followers and likes in your campaign doesn’t work. Rather, create relevant interesting content that your readers will find engaging and share along with their own network. If your content is magnetic, it can turn into a snowball and be read, shared, and commented on by hundreds of people. There’s no better way of getting your content across the web than through people who are engaged with your magnetic content.
Other content
With your online marketing campaign, don’t focus on only blog posts and website content. There are many other ways you can use “magnetic content” online such as videos, audio, ebook files, and presentations. There are many other methods that you can use with your “magnetic content” and videos is most likely the best. Creating video tutorials and help files in using your products or services is a great way of attracting interested people to your business. Rich media content such as videos can also be used on basically all the other digital marketing channels you are using.
