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Microsoft acquiring Sunrise iOS, Android calendar app for around $100-million
Microsoft, the software and hardware giant, is in the process of acquiring Sunrise, debatably the best calendar app on Android and iOS, according to TechCrunch sources.
The acquisition is rumoured to be at least around the US$100-million figure.
Sunrise works across platforms pulling information from various accounts. It has calendar products for mobile and desktop users that connects with and consolidates calendars from different providers. This is what has made it popular.
Read more: HoloLens, Continuum and Cortana: Microsoft’s Windows 10 playbook
Sunrise’s rise has been remarkable. Only founded in 2012, Sunrise is not only attractive with a slick design but is not intrusive and quite reliable. Furthermore Sunrise can be accessed from Google, iCloud, and Microsoft Exchange, as well as third-party apps.
There is also no reason to be alarmed about the acquisition though. Microsoft will reportedly keep Sunrise as a standalone app, like Facebook has done with Instagram and WhatsApp.
Microsoft also did the same thing when it acquired Accompli, and released it recently to raving reception for Android and iOS devices.
Microsoft acquiring an Android and iOS app is also proof that it is coming out of its shell and ready to compete with its rivals on their own platforms.
