SA ecommmerce stores should really focus on building trust with customers

In a time when malls are taking a pounding from criminals, loadshedding and tightened shopper budgets ecommerce is offered an opportunity to finally step up. Not so much to replace the brick and mortar retailer, but to enhance it.

Both online and traditional stores are hard at work trying to establish the missing ingredient — trust, albeit from various sides of the spectrum. Retailers are looking to rekindle the feeling of safety and ecommerce stores are looking for checkout peace of mind amid growing fears around fraud.

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