If you’ve just bought your first camera, you’re about to embark on an exciting journey into the world of photography. While modern cameras come…
Why South African brands really should adopt an omni-channel model
The term omni-channel is on everyone’s lips today — across all sectors — yet no brand in South Africa has managed to execute on a true omni-channel strategy. Look to the international market, however, and you’ll find many examples of companies that have gained a real competitive edge from omni-channel approaches, including the likes of John Lewis, Tesco, Marriott International and Starbucks.
Starbucks stands out in the competitive coffee shop landscape partly because of how it’s able to deliver a great customer experience across a range of platforms and channels.
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