If you are already busy with social media marketing for your business, you might assume that you are “socially branded”. There are quite a number of things you can do to improve your social media efforts, things that are most often neglected when it comes to building your profile on on the social web.
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Branding your profiles on the social web can be done to create lasting impressions on users, help grow your network, and make sure you stand out from the crowd. Find below a couple of tips to help you create an effective digital branding presence on the social web.
1. Awareness
The days are gone when market research means analysing the landscape to get an idea of where the product or company stands. In this modern social age where everything happens online, you have to listen to your customers. Read reviews, comments, YouTube videos, and consume everything you can find that gives you solid feedback on your services, products, or company. Remember, with social media, your brand is not what you think it is, it is what others thinks of it.
2. Identity
This is all about taking the good, the bad, and the ugly in your business and turning it all into a brand that will sell you to a potential prospect. Customers are really not stupid and they will soon realize if you are trying to brand yourself as something totally different to the actual reality. Take your best points and use these to build a solid foundation for your social media strategy.
3. Online effects
What you do online for your company will carry over distance and time. It is really important to remember that each potential prospect is a real person and try to understand how the solution that you offer them will help. Once you know and understand this, start fine tuning the process.
5. Clear message
Always speak to your network and followers in a way that they will understand. Your message should always be clear and concise. What you say should give a lasting impression to your followers.
6. Integrity
The visual representation of your company is what makes your brand unique. This can include everything from headers, images, layout, taglines, and color. No matter what aspect of your company’s social presence is being seen, the user needs to associate it with your brand right away.
7. Leverage
One of the most valuable tools for branding your company online and in the social media universe is by branding yourself. Everyone of your employees is essentially part of your brand and you can use this effectively in their own social networks and followers.
8. Promotion
If you company’s website has great content on it, take advantage of this. Whenever a user clicks the “Tweet” button on your content, ensure that the suggested tweet includes a reference to your company, and a link to the content that was shared.
Take every relevant opportunity to maximize your social branding. At the end of the day, using social media to build brand authority can increase your brand reputation.
