How SA consumers are really driving omni-channel retail

South African retailers are increasingly feeling the same, pressing consumer demand for ubiquity that has shaped and developed omni-channel retailing in more mature markets, says Nic Robertson, head of new business development for Media 24 Ecommerce.

It’s a monumental consumer challenge that is driving completely new business models for the retail industry. What buyers expect is seamless, intelligent brand touch points across the multiplicity of devices that they use and the plethora platforms where they interact, be they off– or online. And, they want to engage with a brand or retailer, whenever they choose.

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