The real state of ecommerce in South Africa: 9 things you need to know today

Ecommerce in South Africa is still very much in the infant stages by global standards. The rate of growth globally has increased rapidly with large investments being made and new players joining the game constantly. Online retail in the developed world makes up 10-12% of total retail while SA is barely breaking 1% of the total market for consumer goods.

In South Africa there are a few common would-be barriers expressed by potential buyers:

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