Is South Africa ready for its Instacart moment?

Getting home after a long day, you put your keys and bag down, kick your feet up, get comfortable and ease into you couch. Welcome home. Turn on the TV and last night’s channel is still on, an amazing cooking show. “F**k, I forgot to pick up supper on the way home!”

Behold the hero of this story: Instacart. Simply go onto your smartphone, log onto the website, enter your area, do your online shopping — and within the hour, your supper will be waiting for you at your door.

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