Ventureburn speaks to entrepreneurial maestro Adii Pienaar on Receiptful’s $500k Angel round

South African serial entrepreneur and investor Adii Pienaar’s new startup called Receiptful is making some noise. The co-founder of the popular website theme builder, WooThemes — which is also behind one of the world’s biggest online shop builders, WooCommerce — has developed an elegantly simple tool that helps online shops increase customer engagement using email receipts.

Since launching late last year, over 290 000 receipts have been sent which translates to around 5 000 receipts per day. To top that off, the startup has just revealed to us that it’s raised US$500 000 (over R6-million) to help it strengthen its operations going forward in the global ecommerce space.

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