How much can small business learn from customer self-service?

In the “old days” just a few years ago, it was a good idea to arrive two hours before your domestic flight in order to check in and get the seat you wanted. In some cases, it was a good idea so that you wouldn’t be bumped off the flight due to chronic overbooking practiced by airlines.

And then suddenly passengers were able to check in on line and even using smart phones 24 hours before the flight, and all that stress just melted away. (Unless, of course, the airline’s website isn’t working too well.) Welcome to the age of customer self-service.

Read more on Ventureburn.