Nigeria boasts over 80 million mobile internet users doing all kinds of stuff online. Yet, as big as the Nigerian tech landscape is, getting customers to pay online is still a major obstacle for ecommerce.
Before the country’s two largest online shopping companies, Jumia and Konga, launched about three years ago, several entrepreneurs tried and failed to get Nigerians to embrace ecommerce. Today, leading ecommerce stores might have also failed if not introducing its cash on delivery payment option, which is the preferred payment choice for more than 70% of online transactions.
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