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Why Africa’s ‘largest retailer’ Jumia calls itself a startup
In February, I put Nigeria’s two leading ecommerce giants Jumia Nigeria and Konga to the test. The results showed some concerns about the quality of customer care and order tracking services being offered by Jumia. Last Thursday, on the sideline of a major event held at the Main Auditorium of the University of Lagos, I spoke to Jonathan Doerr who’s the managing director of Jumia Nigeria on the company that he describes as the largest ecommerce platform in Africa — and the continent’s largest retailer.
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