The App That Rules Them All If the internet disappeared tomorrow, South Africans would still have WhatsApp. It has become the country’s everything app,…
Wootware’s Rory Magee on growing ecommerce success in oversaturated market
Starting an ecommerce store in South Africa is a difficult undertaking; making it a success is a far more daunting challenge. Wootware is an online PC store that, despite a difficult and saturated market, has continued to thrive. Since its launch in 2009, the store has continued to grow during a recession and unstable market, which is no short feat.
We sat down with Rory Magee, the founder of Wootware, to find out a bit about the store’s success and his take on the South African ecommerce market.
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