Jaguar Land Rover has seen the future of driving: it’s super-geeky

Many automakers have built their reputations in one specific area of expertise.

Volvo, for instance, is considered by many as a byword for automotive safety. And, in most markets, Toyota is thought of as the ultimate when it comes to reliability.

So, what about Jaguar Land Rover? Well, these two British brands, which are now part of the Tata Motors stable, each certainly boast long and storied histories.

But, over the past few years, the Jaguar Land Rover group appears to have shifted focus somewhat, spending oodles of time and money researching and developing the sort of technology it expects cars of the future to employ. And, to a degree, this has come to define the modern Whitley-based multinational.

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