On the hunt for Holy Grails, Unicorns, VC funding and other fabled creatures

This article may be a little controversial but it is part of my mission to guide our entrepreneurs to success — and if we can stop our founders from wasting time doing things that will never bear fruit, then we are doing our job.

New venture founders are massively overly focused on VC-sourced funding – which may initially seem appropriate as lack of money is a problem that most startups face at sometime. However, there is undoubtedly a disproportionate amount of time and resource dedicated to seeking VC funding which will remain for most, a holy grail.

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