Next Online Tuesday South Africa event to explore ‘your craft’

The next Online Tuesday South Africa event, which takes place on 8 September, will explore the theme “What is your craft?”.

The event speakers, who include Hello Pretty Head of Strategy and Social Lee Geldenhuys and League of Beers founder Rob Heyns, will talk about how technology has empowered them to turn what would once have been hobby crafts into full-scale businesses.

Hello Pretty serves as online marketplace for 1 288 design entrepreneurs and enables them to embed their online stores into their websites as well as Facebook brand pages.

League of Beeers meanwhile is an online craft beer store and experience that works on growing the craft and artisanal beer industry.

Read more: Digital marketing event Online Tuesday set to make its SA debut

Geldenhuys and Heyns will talk, among other things, about what you need to do to keep your users enticed and how do you keep reinventing yourself and your offer.

The evening takes place at the UpperEast Side Hotel (DoubleTree by Hilton) in Cape Town and will be hosted by Schalk Bezuidenhout. Bezuidenhout is a comedian as well as a drama student at the University of Cape Town.

Online Tuesday has its beginning in Amsterdam, where it started in 2010. It is an event that takes place every second Tuesday of the month in Amsterdam. During this event, which is attended by 150-250 people, a specific digital marketing topic is discussed.

The goal of Online Tuesday is to share not only practical experience – for example in the form of case studies – but also visionary ideas about the future of digital advertising. In South Africa the event will take place on a quarterly basis and is organised by it’s founding partners DQ&A Media Group, Initiate International and Memeburn.

The event is free with registrations available online.