75 of the biggest mobile innovations of 2015

Global mobile trade body, Mobile Ecosystem Forum, has revealed the finalists for the 12th annual Meffys – the international awards for recognising commercial success and rewarding innovation across the mobile ecosystem.

After two years in Silicon Valley, the Meffys return to the UK – highlighting London’s world-class tech city and mobile credentials. The competition has attracted entries from over 30 countries across 15 award categories that encompass Innovation, Market and Sector Awards.

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In 2015, the organisers say, “the Meffys will reward pioneers in Mobile-First Markets, FinTech and Consumer First innovation alongside trailblazers in Consumer Trust, mHealth and Mobile Money, demonstrating the importance of an inclusive, trusted mobile ecosystem which continues to expand across new markets and sectors”.

Read more: 21 of South Africa’s best mobile campaigns [Smarties Awards]

Judged by an independent panel of 40 journalists, analysts, accelerators and VCs from around the globe, the winners will be announced at a gala dinner on 19 October 2015 in London.

Rimma Perelmuter, MEF’s CEO said: “Now in their 12th year, the Meffys are the mobile ecosystem’s established barometer for recognising success and innovation globally. This year’s record number of entries from diverse market sectors and 30 countries demonstrates the continued acceleration of innovation and transformation in the mobile ecosystem.”

The full list of finalists can be found below:

Innovation Awards

Innovative App

  • M4JAM for M4JAM
  • myHealthPal for myHealthPal
  • Turkcell for Turkcell GollerCepte (Goals on Mobile)
  • what3words for 3 words to address the world
  • Wirecard Technologies for Orange Cash by Wirecard

Innovation in a Business Model

  • Bemobi for Apps Club
  • Novatti for Disrupting the Vouchers and Payments Ecosystem in Malaysia
  • Palringo for Palringo: Community Gaming
  • Pollen VC for Pollen VC
  • Telefonica for Nuvem do Jornaleiro

Innovation in Education

  • Instituto Sidarta for Kantoo Mandarin
  • Mobitrans for Mobile Academy
  • Special iApps for Educational Apps for disabled children
  • Titans Group for Claro Cursos
  • Worldreader for Worldreader Mobile

Innovation in FinTech

  • Axis Bank for PingPay
  • Everledger for Everledger
  • Monitise for SmartBank, from Santander and Monitise Create
  • Payfriendz for Payfriendz
  • Smart e-Money Inc for Charge2Phone (C2P)

Innovation in mHealth

  • babylon for babylon
  • Be My Eyes for Be My Eyes
  • GoodSAM for GoodSAM App
  • London’s Air Ambulance and Mubaloo for London’s Air Ambulance, Dispatch App
  • Ava for Ava

Innovation in a Mobile-First Market

  • Worldreader for Worldreader Mobile
  • Opera Software for Opera Web Pass in Africa
  • Nomanini for Nomanini
  • MyMusic Internet for MyMusic.com.ng
  • Mozilla Foundation for Mozilla Webmaker

Innovation in Technology

  • what3words for 3 words to address the world
  • WeFarm Limited for WeFarm
  • Qualcomm Incorporated for Qualcomm® WiPower
  • ANI Technologies for ANI Technologies (Ola)

Market Awards

Consumer First

  • Certus Technologies for eKAVACH – The Business of Digital Parenting
  • FunMobility for Chiquita “Minions Love Bananas”
  • Nimbletank for Minicabit iOS and Android
  • Smart e-Money Inc for Mobile Loansaver Program
  • Turkcell for Turkcell My Official Transactions

Consumer Trust

  • AVG Technologies for AVG’s One-Page Privacy Policy
  • F-Secure for F-Secure Freedome
  • International Age Rating Coalition for IARC Rating System
  • iProov for iProov Verifier
  • Smart e-Money / Voyager Innovations for LockByMobile

Engagement & Monetisation

  • Bango for Bango Grid
  • Teepee Games for Grabr
  • Humley for iView Contextual Engagement
  • PayForward for PayForward
  • spottster for spottster

Social Responsibility

  • Be My Eyes for Be My Eyes
  • GoodSAM for GoodSAM App
  • Turkcell for Turkcell My Dream Partner
  • what3words for 3 words to address the world
  • Worldreader for Worldreader Mobile

Sector Awards


  • APPINIO for Appinio
  • Barclays PLC for MyZone by Barclays
  • ClearSlide for ClearSlide Mail
  • Ingresse for Backstage
  • Linfix for Taja

Life Tools

  • Evernote for Evernote
  • Nimbletank for Minicabit iOS and Android
  • Skyscanner for Skyscanner Flights App
  • Titans Group for Claro CPF Protegido
  • what3words for 3 words to address the world

Mobile Money

  • Easy Taxi for Easy Taxi Pay
  • Mahindra Comviva, Airtel Tanzania and AFB for Airtel Timiza.
  • MyOrder for MyOrder
  • One97 Communications Ltd. for Paytm
  • Smart e-Money Inc for Charge2Phone (C2P)

Social and Entertainment

  • Bitstrips for Bitmoji
  • Nimbletank for soundjack
  • Palringo for Palringo: Community Gaming
  • SoundCloud for SoundCloud iOS
  • Viacom International Media Networks for The Nickelodeon App

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