8 steps to consider before investing in a web-based startup

Web-based startups can offer phenomenal returns on investment without the need for a large staff or expansive physical infrastructures to make them happen.

A few years ago, a friend told me he’d found a website that generated US$50 000 in annual revenue. He claimed no more than 10 hours of work a week were needed to operate it; he landed the site for a steal. He was excited for its potential — and excited he’d made a solid investment.

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